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The 4 Emerging Trends of Data Mining

Data mining assists business companies to gather information from a number of sources. So, we shall take a look at some important emerging trends of data mining. Indeed, this will ensue the cleansing of raw data. Other algorithms and techniques come into play to extract the right business insights. These reports contribute to the increasing of sales and customers loyalty. Thanks to data mining, marketers can predict market trends and anticipate well-grounded marketing campaigns. In addition, every client should be treated as a unique piece of art who has different buying choices. Just like your products,  every consumer has stories to tell. In fact, they are looking for original experiences, while searching for your services online.

Data science processes assists marketers and entrepreneurs to engage in a variety of business tools. This fact will help entrepreneurs to catch up with the novelties of the market. All along this article, we will be enumerating the fields in which data mining is bringing much value.

1/A New Protagonist in Multimedia:

We see a significant growing of social networks. Visual data is getting more and more ungraspable. Think about marvellous videos on Youtube. In addition, users watch roughly 500 million hours of video on this famous online platform. Also, this content is shared in enormous rate in very short intervals of time. Following the latest statistics, 92% of mobile video viewers share their own personal productions with others. Consequently, data mining emerges as an adequate process to delve into this content. It is quite helpful to to assess the behaviours of customers and prepare the next marketing step to appeal to the maximum of users.

2/ Mobile Data Mining:

When we study the IT archives for the last decade, we are faced with this statement: we should pay more attention to mobile marketing. We need to stop solely focusing on promoting business websites. Mobile data mining is the new policy to implement in companies not to miss any business opportunity.

3/Location-Based Data Mining:

A lot of data stored in different locations. Here, we are faced with a quite complex business case to solve. For security issues, companies may choose to store information at different locations. Thanks to location-based data mining, analysts can track the necessary data in the right spot. Regardless of the location, data miners resort to the adequate techniques to mine information. For marketers who are looking for data insights, data mining is their ally to extract data from sources based on location. Now, let’s have a hint on artificial intelligence.

Artificial intelligence is the new trendy term that is marking 2018. AI produces remarkable amounts of data. Data mining, thus, will be used to dive into this goldmine. We shall establish resourceful information to orient new business trends. We can use AI to gather and process data. In fact, 47% of digitally mature companies have defined their artificial intelligence strategy. Others, more enthusiastic about this new trend, feel that AI is the biggest marketing trend.

4/ Time to Invest in Data Science:

Data analytics positions itself as the new game changer of business. Insights issued of data mining are regularly used by business analysts and marketers. Thus, 2018 is not going to be any different. Trust the professionalism of our data analysts. Reach us via steps.


DATE: Sep 7, 2018
AUTHOR: StepsTeam
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