Voici trois bonnes raisons pour démarrer un business E-commerce maintenant !
The retail industry witnesses a digital revolution. Physical sales are constantly dropping. In fact, people are turning to mobile apps to enjoy online services. Thus, you should turn your eyes to digital expansion to increase sales. By doing this, you will profit from the paramount impact of data analytics in terms of increasing sales.
1/ Satisfy a New Type of Well-Informed Customers:
Data science holds the keys to a brighter future for the retail culture. A new type of customers is taking place in the market. Average clients are disappearing. In fact, well-informed prospects are there waiting for you to amaze them with brilliant offers. It is worth noting that the new digital customers became quite demanding. They expect to find their favorite brands on aesthetically pleasant and functional web apps. Develop for them user-friendly apps full of practical information. Make sure your clients find specific criteria like the speed of services and updated web pages. Otherwise, they will automatically turn to other online plateforms to shop online.
2/ Know the Needs of your Clients with Data Analytics:
Retailers should reconsider their digital transformation. They need to join the newly introduced mobile and online channels. Certainly, Data analytics will allow you to grasp the preferences of your customers. It gives you a 360 ° overview of consumers. It analyzes their comments and feedback. Data scientists can tell you what your clients most like and what they disdain.
As a retailer, you should consider seriously the analysis of your client’s business data. Thanks to this process, data analysts can extract the right reports about the buying decisions of your clients. In addition to this, data mining helps you to segment your clients. Every customer should be treated as a unique experience. Marketers should adress distinct groups.
3/ Predict their Buying Decisions:
Data analytics is your new ally to predict the next buying decision of your customers. As a result, the marketing department of your company will be thankful for you. In fact, steps help you to devise data mining techniques to assess the sentiments of clients. With the assistance of data-driven decisions, you will be well more equipped to conquer the market. You will be able to grasp the curiosity and logic of clients. On one hand, you will anticipate the needs of users. On the other hand, you will provoke the anger and envy of your business competitors. Organizing your steps will save you time and costs in your way to satisfy your clients.
4/ Invest in New Digital Channels:
Consumers research products online before moving to the actual step of buying them. They go through a variety of positive and negative comments. Then, they can sketch their final decision about a product. As a result, retailers should invest more in their business digital channels to provoke the curiosity of customers. All along the day, prospects are hooked on their electronic devices. Thus, business owners should be available for their followers. They need to provide them with the necessary information wherever they are.
5/ Rely on Business Intelligence Reports:
To seduce clients, retailers should not overlook the magic of data analytics to spot the precise preferences of clients. Through the establishment of business intelligence reports, you will be more able to grasp what your clients need at first; no more random miscalculated costly marketing campaigns. Having updated data insights is an essential element in your commercial strategy.
6/ Get a Full Understanding of your Clients:
Regardless of the use of crucial business insights retails still rely unfortunately on archaic methods to evaluate what works best for consumers. These random insights won’t provide a 360° degree understanding of the customer. For this reason, our data scientists elaborated an effective platform to analyze the appropriate data to generate adequate reports for your business. Data analytics can also help to show retailers their full costs at a bigger level, right down to the day-by-day expenditure, meaning they can remove unnecessary spend where it is not being utilized and put it towards better uses in areas that provide the highest return of investment.
To conclude, it is essential for retailers to have a customer-focused omnichannel business model. Customers are becoming more and more demanding. They expect more than a retailer stating they have competitive prices. They expect retailers to deliver on these promises. To guarantee a magnificent user experience for your clients, contact us to analyze the necessary data for your next marketing strategy. Reach us on steps.tn
Do you know the difference between structured and unstructured data ? In fact, the IT development has brought about a revolution in the perception of data. As Joe Kaeser, CEO of Siemens states it, “Data is the oil, some say the gold, of the 21st century”. Thus, managers should reconsider their way of treating this precious resource. Moreover, data can contribute to the establishment of insightful business reports. It can also be an effective means to save time and costs. In other terms, your company should catch up with the trends of the market. You should delegate the analysis of its data to skilled data scientists. But first how many types of data do we have ?
We distingush 2 types of data:
1/ Structured Data :
In fact, structured data refers to any piece of information that is segmented and stored in pre-defined manner. This type of data exists in different parts. Each piece of input is labeled and stored according to an overarching data model. This phase is the first step of data science. Right after collecting raw data, data miners clean the available material. Thus, the decluttered clouds of information become ready to the data analysis phase. It is worth noting that structured data is much more easier to deal with than raw information. Data miners may also deal with documents that incorporate tags. These latters are used to organize elements of clouds. This data is also referred to as structured data. Data analysts are pleased to deal with this blocks of information. Otherwise, they need to tackle …
2/ Unstructured Data:
In contrast to the previous type of data, unstructured data does not refer to a pre-defined structural model applied to it. It does not include labels or tags appointing to different structural elements within it. When we say data miners deal essentially with unstructured data, we mean that they have mainly textual format in their hands. Data specialists will tell you that this format alludes to texts existing together to create a single file. As a consequence data miners are subjects to unstructured complex textual forms of data.
Unstructured data makes the work of data scientists much harder. It provokes few problems of storage. It can even affects badly the workflow of performance perspectives. In today’s industries, data is power. Data scientis are your partners to better business results. They crunch data to provide you with the
Worried about your company’s data ? Steps engineers are here to take care of it. We collect, analyze and model the best business intelligence reports for you. These reports will put you ahead of your competitors. Steps’ experts will provide with the right scientific tools to prepare your next marketing roadmap. Our data analysts can help you to adjust your data to every business need. In fact, data is impacting every field and becoming the engine that impacts the growth of many industries. Don’t want to get stuck into these large-format data ? You firmly believe in the magic of data analytics ?
Rely on the expertise of our data miners to treat smoothly your complex set of data !
Today, having a company website is as crucial as having a shop, office or telephone number. In a fierce market, you should be present on various online platforms to target your potential customers and satisfy their needs. According to the latest statistics, 6 out of 10 customers expect brands to have content online about their products/services. In an age marked by digital revolution, prospects want to make research and compare between different items before buying. If you operate a business which hasn’t taken that step yet, we provide you with 8 reasons to do it as soon as possible.
As a business planner, you should always be able to reach your customers wherever they are. Online presence is mandatory to keep your prospects updated concerning your new products and services. Having a website means customers are always able to find you anytime. Nowadays, customers are smart. They tend to compare and evaluate before buying. Thus, your website is their portal to check your activity and suggest their needs. Even outside of business hours, your website continues to find and secure new customers. If you don’t embark on this online adventure, you may be losing your customers for other competitors. It is never too late to join the online community. Choose one of our packages and let us develop your practical website just for you!
A website can also be an effective means to ensure communication between businesses leaders and customers. Including practical information on your site can help your clients to easily collaborate with you for new business opportunities. A website can also facilitate enquiries from potential prospects. It also helps to welcome feedback from loyal customers to improve the existing services and opt for better quality products. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way.
3/An Avant-gout of your Business:
A user-friendly website reflects a great image of your work. When they land on their page, your clients should find useful information to get to know your business. Living a positive experience on your site, clients will be convinced to discover more your work and dig deep in all areas of your business.
In addition to indicating information, your website can be an effective means to sell goods and services. You can also post regularly promotional offers to seduce consumers. Using your website as a marketing method will spare you remarkable costs such as staff wages and several utilities. Having an internal website can save you a lot of time as everything you need is in one place and can be accessed at any time. In few words, your website will be your important business asset. Start now developing your new business site using one of our packages !
5/ Market Expansion:
Thanks to your professional website, you will be able to break through geographical barriers. Seeing the power of internet, you will be able to reach customers worldwide. Everyone who is looking for services/products in your field of expertise can stumble on your website. Thus, he/she is now a potential customer.
6/ Consumer Insights:
Your website will also give you indications on your customers’ buying behaviour. The site’s analytical tools are there to help you find your typical client. This online roadmap will assist you to improve your business and adapt your marketing techniques to the needs of your clients. Your site can be an innovative platform to start advertising for your products.
SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.
8/ Growth Opportunity:
In addition to customers, your website can also attract potential investors to collaborate with you on your business projects. This will help boost your Customer Relationships Management in the long run. Anyone interested in your field of expertise will be referred to your site as a first encounter. It shows what your company is about, what it has achieved and what it can achieve in the future.
Looking for a new website? We’re happy to do it for you!
You are sitting there in your corner. Suddenly, one idea sparks in your mind. You want to concretize it? At Steps, that’s what we do. Our committed developers invest their skills to launch your application. Thus, we define practices to ensure success for your Application. Our creative geeks will make you reach your customers and followers wherever you are. By developing your own mobile app, you depart from the classical mindset of a boss sitting behind his desk. You are able to listen to your prospects and interact with them on daily basis.
However, one may wonder about an app longevity. Many developers yearn for this quality. But few succeed to achieve this objective. In this article, we will be providing you with some tips to boost the use of your mobile application.
1/ Create Apps that Your Users Will Always Need:
While developing mobile apps, business leaders tend to prioritize their preferences and overlook their prospects’ needs. Most of the time, they fall prey to their whims and personal judgments. Unfortunately, they end up with an app that only they like. However, a mobile app, like any revolutionizing product, should address one problem to solve it. Your mobile application needs to meet the expectations of the users. It should speak to them and alleviate their discomfort.
2/Opt for Apps with an Excellent UI/UX Design:
In a world overwhelmed by social networks, your target audience can easily be tempted to dismiss using your app to move to another application offering the same services. Seeing this fierce competition, your application should stand out in terms of web design and the quality of services presented. Any app that you build, if you want it to really have a long-lasting audience, should be able to provide people with what they need and want.
To be in line with your customers’ needs, you should elaborate a clear plan and research following their preferences. This research would be able to provide you with great preliminary insights such as your possible competitors and your target audience. Use malice and try to succeed in issues that your main competitors failed in.
2/Interact with your Customers:
Communicating with your prospects contributes to the blossoming of your branding. You should always be ready to answer a question, add a recommendation and interact with your prospects. This is because it really shows how dedicated you are to serving your clients. The feedback you receive can also be used for analytics as well, which would only ever be valuable for addressing issues and improving your app overall.
3/ Keep a Consistent Flow of Updates:
Following this piece of advice, you are telling your customers that your app is really improving. Thanks to updates, you will be able to compare between the different changes you have uploaded to your mobile app. You can also add other shifts to even improve your app. Couple this with techniques that raise user engagement and retention, then you pretty much have a great formula for ensuring that your app remains relevant in its field and category.
Like any business, it takes a proactive and open mindset to ensure that your app would be able to adapt to changing trends.
A good UI/UX has website that the users are satisfied with. This fact has been said, one should think of remarkable User Interface (UI) and User Experience (UX) of the website. All along this article, we will be looking into the benefits of having a well-designed UI and UX for startup websites.benefits for business websites. Indeed ,You only have one chance to make a first impression. Coming up with an outstanding first impression is primordial to attract your customers. This goes hand in hand with having a captivating website to guarantee an enjoyable experience for your clients. In other terms, the site owner is in charge of launching a
The site owner should take into consideration these two variables for a variety of reasons.
1/ Easy Reading of the Content:
Regardless of the electronic device they are using, your customers should be able to read your content. If your prospects encounter unreadable lines or blurry interfaces, you run the risk of not having them landing on your web page again. One of the ways to avoid this is through proper designing of the user interface. At Steps, we do not overlook any criteria that may harm your website. Our pillars are a well-designed UI to ensure a practical UX. Our designers are committed to make a perfect digital portal for your customers to reach you.
As you may be aware, search engine optimization rewards websites that are readable. Consequently, you should pay attention to readability and solicit the assistance of professionals to provide a meticulous placing of your online resources. By having this, you attract more potential users to your site. Do not also forget to have a good font for your website that encompass your idea and the mottos of your business project. In addition to the readability of your website, you should also reconsider …
2/ Practical User Interactions:
Marketing is a key factor for the success of any business project. As an investor, you should be willing to listen to the feedback of your customers. A captivating interface, yet simple, will encourage users to interact with you and solicit your help. To facilitate this procedure, you may also add a comment where users can share their experience.
3/ A Clear Vision:
When you embark on developing a website, you are driven by a certain goal and vision. The motto of your project should appear in the very first page of your website. With clear and precise words, you should introduce to the users what your business is about. With a well-structured website, your customers won’t feel confused. In other terms, you should place yourself in the shoes of the users. Nonetheless, you cannot accomplish this when you have a poor quality user interface and user experience.
Essentially, the UI makes use of aspects such as images to capture the content and message of the site. On the other end, the user experience helps in enhancing the interaction between you and the users. This way you are guaranteed that the users resonate with your vision.
4/ Handy in Navigation:
When they land on your website, your customers should have a satisfying experience. To reach this objective, users should move from one page to another without hassle. This fact entails other actions such as fast loading speeds and swipes. Facing sites with a slow response, the users won’t be seduced to open the website page again. People are bombarded with hundreds of websites developed every day. So, you should be aspiring to create an excellent website, not a good one. To achieve this, you ought to be meticulous when designing the UI and UX. Basically, the UI and UX should wow the users even before going deep into the content.
The ball is on your court to make sure that your website will match with the expectations of your customers. Steps’ team is here to help you develop an outstanding webiste with an UI/UX approach. Discover all our web development and design services on steps.tn/packages/
Everyone needs to know design tips to improve E-Reputation, In fact, A professional website remains your portal to gain new customers and foster client relationships. Your internet business window is your path to establish credibility among your sector and target audience. An effective website must provide a steady flow of targeted leads and a user-friendly experience. It is a tool to increase ongoing sales and bring more business traffic. To guarantee these objectives, the developers and designers in charge of the website should adopt a customer-centered approach and data-based decisions. Considering the complexity of such a fact, we will provide you with some useful tips to improve your e-reputation and your website traffic.
1/A Growth-Driven Web Design Strategy:
Conducting a consistent research on the objectives and motives of your website is a seminal step to start your work. Without a proper and effective web design project plan, you’ll probably end up burning a lot of time and so much in your budget. Take your time to draw the guidelines of your online project. Otherwise, you may end with an undesirable website that you can’t manage. Unfortunately, this may lead to a negative impression on your connected target. It also goes without saying that you should avoid extravagant budgets and complicated designs. To ensure this, you should use …
2/A professional Team:
Due to budget constraints, you may be opting for the cheapest option in terms of web development and design. However, resorting to inexperienced and unprofessional interns can tremendously harm your e-reputation.
Building website requires a range of expert-level skills including search engine optimization, quality assurance testing, database implementation, programming, marketing, copywriting, user-experience optimization, branding, graphic design, web design among other technical skills to make it work. At Steps, we provide this and more. Our skilled IT engineers are mobilized to make your website the hub of your business with aesthetically designed creations and highly structured programs. Our professional team will also help you to adopt a reliable domain.
3/A Reliable Domain Name and Hosting Service:
Among the first things, you need to do before even thinking of launching a website are finding a domain name that uniquely identifies your brand to your readers and a hosting platform to keep the website afloat, both of which are billed. To have the right to use a domain name, website owners should make yearly payments to their domain registrars. Be careful to frequently renew your domain, because you may run the risk of having it expired. Once done, another company can scoop it and sell it back to you with exorbitant price. Content is also another fact to consider for the success of your online website.
4/ Relevant Quality Content:
Producing regular quality content is quintessential for your website to figure on top ranking. A remarkable content is important to have a sustainable Search Engine Optimization. A skilled copywriter may make your website stand out on internet and bring much more online traffic and attract more curious visitors. Such search engines as Google strive to provide users with relevant and useful content. Publishing interesting and well-structured posts that captivate readers while providing real value tends to place websites ahead of their competition.
5/ Simple Design:
When it comes to web design, the rule to follow is utter simplicity! Customers are flooded with dozens of online advertisements every day. Your website should be designed in a simple fashion to make your clients’ online experience more enjoyable and practical. This ascertainment will bring high conversion rate to your platform. Great designs are the pillar of high engagement. A simple design can lead to brilliant results in on page performance factors.
6/ On-Page Performance Factors:
Prior to developing your website, there are several on-page factors worth considering. For one, page loading speed can greatly influence a person’s decision to stay on a page. Online audiences are very demanding. A site that takes longer than 3 seconds to load can discourage a user leading to a high bounce rate. This fact can damage the user’s experience and guarantee a never coming back on the pages of the website. To avoid this misfortune, you should include testimonials.
7/ Testimonials and Customer Reviews:
In a very competitive business world, your website should ensure your prospects. A way to do this is to tell them stories about prior clients. Show your prospective clients the results others have achieved using your product/service. To have a continuous flow of leads on your website, you should work on
8/ Web Maintenance:
Just like cars, websites need a regular maintenance to operate perfectly. Proper maintenance helps in boosting site traffic, increasing the number of site visitors, ensuring site security and more. Your website is an available portal for your customers. It gives them a first impression on the products/services you present. Your website is one worldwide window into your business that has a great impact on the products and/or services you offer. And because the internet is a public place, your website is an easy target for vicious cyber security threats.
At Steps, we work endlessly to ensure that you have a web maintenance plan and everything else you might require for all of your website maintenance needs. It’s not enough to just set up the website — there’s still the need to keep your visitors engaged and interested in what you do. The overall website design remains a crucial factor when it comes to improving conversion rates.
Mobile commerce, also called m-commerce or mcommerce, designates any monetary transaction completed using a mobile device. This new concept is emerging as the new trend of commerce during the last years. Mobile commerce testifies to the growing advancement of ecommerce. This online trade enables people to buy and sell different types of goods or services from anywhere, simply using a mobile device.
Advantages of using mobile commerce
According to eMarketer, a market research company that provides insights and trends related to digital marketing and commerce, global ecommerce sales has reached $2.290 trillion in 2017. This figure exceeds by far the $1.179 trillion sales forecast in 2014 by Goldman Sachs, a leading global investment banking. Firms which invested in mobile commerce could largely see their benefits increasingly rising. But, what are the other advantages of using mobile commerce?
1/ A better overall experience for customers:
Broadly speaking, ecommerce has altered the shopping experience for clients. Thanks to ecommerce, customers are provided with a wider range of goods with more flexible and competitive prices. They have all of these privileges without stepping away from their computers. With the rise of mobile commerce, customers still have these benefits, but now they can also have it on their smartphones.
In addition to mobile websites, some prominent retailers such IKEA and Sephora use augmented reality apps to complement their mobile commerce business. Once you get on their mobile app, you delve into an almost-real world where you get to experience their products. Another facility provided by mobile apps are chatbots and messenger devices to make it easier for businesses to interact with their customers. In addition to presenting the customers a better experience, mobile commerce offers an omni-channel opportunity to reach for more goods and services.
2/ An omni-channel experience:
Stores who want to be on top of the competition should pursue an omni-channel strategy. A successful business should sell both online and offline. Despite having a desktop website, highly competitive stores can work also on establishing effective and beautifully-designed mobile websites. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term. To be an omni-channel business is being where your clients are. As an investor, you should also propose a variety of payment options for your customers.
3/ Variety of payment options:
With new mobile payment solutions emerging, it is now possible to offer customers a truly diverse range of payment options. Paying for your favourite item became much easier. To guarantee your purchasing experience, you just need to submit your banking ID and get your good sent home. This doesn’t mean we’ve moved beyond “cash or card,” but mobile commerce has given up mobile wallets, which make one-click checkouts possible in more than one store.At STEPS, we assist you to launch the mobile version of your website to reach your customers wherever they are. Contact us on:steps.tn
Every business needs a dynamic and aesthetically effective website. However, many entrepreneurs still overlook this fact. Managers do not invest that much in updating their business websites to the needs of the market. As an investor, you need to know that your website is today the hub of your business. It will help you improve your offer. It will bring a significant contribution to your marketing efforts. In this article, we will list for your some of the seminal steps you should undergo to enhance your busines.
First, let us start by:
1/ The Creation of the Best Site:
As a starting point, your business website should follow the basic guidelines of website creation. It should also be accessible to your customers worldwide. In other terms, your website is the first encounter of your clients with your newly emerging business. Thus, it should be professional and convey a positive representation of your work.
Thanks to an array of templates offered by internet, you may create a smart-looking site using a cheap website builder. However, you will be fooling your customers. To gain a competitive edge and make a serious impression in your sector, you should rely on a professional design team. Our skilled designers will be glad to bring their expertise to your new site. Our creative designers can also maintain the site and update it for you based on your personal commands.
2/ Search Engine Optimization:
In addition to a functional site, you need to pay remarkable attention to Search Engine Optimization. In fact, there are basic requirements for all website to make favorable to search engine algorithms. We talk about the optimal and effective use of keywords and high-quality content. In addition to these variables, a website also needs incoming and outgoing links to figure on top positions within search queries.
3/ Making your Site Mobile Friendly:
During the creation process, you should ensure that your site has been optimized for mobile devices. Check that your pages look and function on smartphones. This is essential to guarantee a comfortable searching experience for your customers on their mobile phones. The use of mobile devices to make purchases and enquiries is still on the rise. Consequently, your business site should be user-friendly for your clines in both form and function.
Let our IT engineers work on the site information to make it more visually appealing and easier to engage with on a small screen. However, you should always offer the option of allowing users to access the main site, as some will prefer to use the system they are familiar with rather than the app version.
Following these steps, you are armored with the best tools to compete with other marketers and guarantee yourself a better positioning in the market, along with larger profits. The best approach is to concentrate on making your website as effective as possible and use the highest quality services for support and advice. Trust us to make your website the hub of your business.
Responsive website design is invading the IT market and seducing brands to turn to the mobile world. But first what do we mean by responsive website design? This term refers to the fact of having one website with different elements that respond differently when viewed on devices of various sizes.
More people are using mobile devices … It is a fact. Consequently, focusing on marketing via mobile devices is no longer an option, but rather a compulsory choice. Google, itself, is taking serious measures to incite its algorithms to penalize sites which are not using responsive design.
Advantages of responsive website design
Nowadays, consumers are not using mobile devices to only browse the internet. They resort to their smartphones to look for business opportunities or choose new products. Thus, you need to prepare your mobile application to welcome any prospects who may stumble by your brand while surfing on their smartphones. Polls show that 72% of all people will prefer a brand that has a website that is optimized for mobile traffic. That figure is likely higher with professional companies looking for another service provider. Business leaders have long departed from their traditional image of bossy men sitting behind their desks. They are now seeking any business opportunity even in their smartphones.
For these reasons, you need to adjust your brand to these changes. You need to rely on our expertise to make sure that your clients can read important information on the mobile version of your website. Have you ever used your smartphone to browse a website that is poorly optimized for mobile traffic? It can be extremely frustrating. The biggest complaint is that visitors won’t be able to read the content on the site. Over 60% of them will click the back button and never return. They will not give your site a second chance when they come back to their desktop. Seeing the emergency of turning to mobile development, you better start investing in responsive design. It will pay amazing dividends in the months and years to come. Launch your first mobile app with us on: steps.tn