Category "Business"

Why Steps is the Perfect Fit for you!

Business, Data, Mobile Development, SEO, , ,

Since there are many web development companies and agencies in the market, in this article we will tell you why steps is the perfect fit for your business. We will discuss the history of our company as well as our achievements, our highly experienced team, and we will give you more details about our services.  Steps is an IT company founded in 2012 specialized in Web and mobile development and data mining. We opt a B2B (business to business) approach offering our high quality services to a large base of national and international clients. 

1/ Our history:

After establishing our company, we provided offshore web and mobile development services to governments, and businesses. Indeed, we already had international clients since our first year in the market. Besides, we started developing a constructive database and building our team’s expertise in data mining and analysis. Then, we started exploring data that we collected through our previous work and in 2016, having acquired a strong experience and grasp of data mining. 

2/Our achievements: 

Since our foundation, we have been making big steps into the market and working with up to 167 clients from all over the world. Moreover, we succeeded to accomplish more than 10 big projects. This large base of clients allowed us to build a highly qualified team.

3/ Our team:

We are so proud to have more than 20 proficient engineers who are constantly working in order to satisfy our dear clients. Their professionalism and commitment allowed them to strengthen their expertise. In fact, our team is composed of different departments; mobile and web development, data-mining and marketing.  We are apt to create high quality projects with the latest trends in the marketing field.

4/Our services:

As your satisfaction depends on our availability and rapidity to respond to your needs, we guarantee that we will be at your disposal whenever you need us.

  • Web Development and Design :

The most important thing every website needs today is to be responsive and user-friendly. Indeed, we create interactive websites and compatible with different devices. Moreover, we provide assistance with both the aesthetic and technical aspects without forgetting to put our unique and creative touch.

  • Mobile App Development: 

Our qualified and experienced team is apt to develop all different types of apps for both IOS and Android devices. We create well- designed and innovative apps with efficient features in order to boost the engagement of your clients.

  • Data Mining:

We analyze data and turn it into useful information to help our clients make better decisions. Our data-mining experts will allow you to forge the best strategy for your business using pattern recognition technologies.

  • SEO (Search Engine Optimization):

Our skilled team will help you increase your internet presence. We will ensure an attractive, relevant and visible content to search engines and web searchers.

Contact us:

We always try to change the formal framework and facilitate the communication with our dear clients. Don’t waste your time anymore and contact us now!


DATE: Jul 23, 2019
AUTHOR: StepsTeam

Data Analytics is Driving Retail Culture

Artificial Intelligence, Business, Data, , , , ,

The retail industry witnesses a digital revolution. Physical sales are constantly dropping. In fact, people are turning to mobile apps to enjoy online services. Thus, you should turn your eyes to digital expansion to increase sales. By doing this, you will profit from the paramount impact of data analytics in terms of increasing sales.

1/ Satisfy a New Type of Well-Informed Customers:

Data science holds the keys to a brighter future for the retail culture. A new type of customers is taking place in the market. Average clients are disappearing. In fact, well-informed prospects are there waiting for you to amaze them with brilliant offers. It is worth noting that the new digital customers became quite demanding. They expect to find their favourite brands on aesthetically pleasant and functional web apps. Develop for them user friendly apps full of practical information. Make sure your clients find specific criteria like the speed of services and updated web pages. Otherwise, they will automatically turn to other online plateforms to shop online.

2/ Know the Needs of your Clients with Data Analytics:

Retailers should reconsider their digital transformation. They need to join the newly introduced mobile and online channels. Certainly, Data analytics will allow you to grasp the preferences of your customers. It gives you a 360 ° overview of consumers. It analyzes their comments and feedback. Data scientists can tell you what your clients most like and what they disdain.

As a retailer, you should consider seriously the analysis of your clients’ business data. Thanks to this process, data analysts can extract the right reports about the buying decisions of your clients. In addition to this, data mining helps you to segment your clients. Every customer shouldd be treated as a unique experience. Marketers should adress distinct groups.

3/ Predict their Buying Decisions:

Data analytics is your new ally to predict the next buying decision of your customers. As a result, the marketing department of your company will be thankful for your. In fact, steps helps you to devise data mining techniques to assess the sentiments of clients. With the assistance of data-driven decisions, you will be well more equipped to conquer the market. You will be able to grasp the curiosty and logic of clients. In one hand, you will anaticipate the needs of users. On the other hand, you will provoke the anger and envy of your business competitors. Organizing your steps will save you time and costs in your way to satisfy your clients.

4/ Invest in New Digital Channels:

Consumers research products online before moving to the actual step of buying it. They go through a variety of positive and negative comments. Then, they can sketch their final decision about a product. As a result, retailers should invest more on their business digital channels to provoke the curiosity of customers. All along the day, prospects are hooked on their electronical devices. Thus, businness owners should be available for their followers. They need to provide them with the necessary information wherever they are.

5/ Rely on Business Intelligence Reports:

To seduce clients, retailers should not overlook the magic of data analytics to spot the precise preferences of clients. Through the establishment of business intelligence reports, you will be more able to grasp what your clients need at first; no more random miscalculated costy marketing compaigns. Having updated data insights is an essential element in your commercial strategy.

6/ Get a Full Understanding of your Clients:

Regardless the use of crucial business insights, retails still rely unfortunately on archaic methods to evaluate what works best for consumers. These random insignts won’t provide a 360° degree understanding of the customer. For this reason, our data scientists elaborated an effective platform to analyse the appropriate data to generate the adequate reports for your business. Data analytics can also help to show retailers their full costs at a bigger level, right down to the day-by-day expenditure, meaning they can remove unnecessary spend where it is not being utilised and put it towards better uses in areas that provide the highest return of investment.

Conclusion:

To conclude, it is essential for retailers to have a customer-focused omnichannel business model. Customers are becoming more and more demanding.  They expect more than a retailer stating they have competitive prices. They expect retailers to deliver on these promises. To guarantee a magnificent user experience for your clients, contact us to analyse the necessary data for your next marketing strategy. Reach us on: steps.tn


DATE: Nov 1, 2018
AUTHOR: StepsTeam

Use the Power of Predictive Analytics for better Water Management

Artificial Intelligence, Business, , , ,

Invest in the Power of Predictive Analytics for better Water Management. Indeed, asking water utility companies to cut leakages remains always a delicate business case. Managing hydraulic resources still provokes much debate. In a world threatened by a severe water crisis, data analytics is playing a crucial role to monitor the industry.  

1/ How Can Data Mining Help Us to Save Water ?

Since 2012, Steps, in cooperation with international business partners, has started to elaborate predictive data analysis for governments to spot water leakages and detect anomalies in the distribution process. These business solutions are a great asset to modernize water utilities all over the world. These operations contributed to the reduction of costs and time.

The evolution of data science brought about tremendous change in the way governments and private stakeholders tackle the distribution of water. For instance, digging holes and operating in extended construction sites is costly and time-consuing. So, water utility providers turned to the predictive power of data. Steps analysts invested their expertise to collect data and work on it to elaborate predictive business reports. These documents are the key to control water management from its first phase to reaching consumers.

2/ How Do We Operate through our Data Science Strategy ?

Our strategy adopted an early leak identification solution that encompasses a variety of tasks. Thanks to this method, we worked on cutting opertaing costs and meeting water leakages in real-time. Thanks to this new data intelligence solution, we are providing better services for our clients. By this innovatory technique, we are able to prevent the customers’ outbursts over frequent water shortages and misuse of natural resources. Our project, orchestrated with the consistent assistance of our business partners, is to increase analytical capability using existing data to get early event warnings and see what we have been unable to visualise before.

3/ What Are our Steps to Take Care of your Data?

The early identification solution ensues the collection of unstructured data, the cleansing and the scientific analysis of it. These digital alerts are based around customized parameters for a quick detection of problems. Therefore , the automated monitoring of flows and pressures in the clean water distribution system allow the system to check for anomalies. Such as a sudden drop in pressure. Indeed, an increase in flow at a meter, or chain of meters, may indicate a leak will bring such events to the attention of the specialized staff. 

Applying data-based prediction is a great opportunity to preserve precious natural resources as water.

We work endlessly to use science and IT solutions to sustain development and create a better world for future generations. Our engineers are harnessing the power of predictive analytics to manage uncessary water losses and provide a better quality of services. we developed algorithms to predict unusal flow of water and potential leaks. Thanks to these operations, relevent technical teams are mobilized to fix anomalies and prevent late intervenetion in the water distribution. With the assistance of this BI solution, we are working on minimising pump usage and therefore energy consumption. For more details on our project, please visit: steps.tn

 


DATE: Oct 31, 2018
AUTHOR: StepsTeam

The Water Industry Embraces Data for More Efficiency

Artificial Intelligence, Business, Data, Uncategorized, , , ,

The water industry adapts data for more efficiency. In fact, the world is witnessing another crisis: water scarcity. Indeed, several conflicts over water resources are marking new headlines. This situation increases the worries of scientists. Even authors such as Steven Solomon expressed their fear in bold words. They incite the stakeholders of the water industry to take serious measures to tackle this threat.

1/ What Do Reports Say ?

Following the 2016 report from the UNEP-hosted International Resource Panel, the demand on water supply will significantly grow by 40 % in 2030. Therfore, these alarming figures will even put more pressure on water utility providers. They should invest double efforts to provide the precious water. We talk about doubling our water consumption in the last century. The increasing demand on water resources is only getting issues more complicated. Thus, the water industry should change and evolve to meet the expectations of the increasing number of customers. The organizations that manage water supplies around the world are facing critical issues.  The water scarcity is chief among them.

2/ How Can Data Analytics Save Water ?

Shortage in water supply will negatively affect food chains. It can even bring about lingering economic crises. Consequently, it will hinder economic growth. To put an end to this critical problem, water utilities companies are increasingly resorting to digital platforms and data analytics. Using data mining techniques, they can detect water leakages and improve the use of water resources. According to the latest statistics issued by the World Bank, the world loses about 25-35% of water due to leaks and bursts. The annual value of this non-revenue water (water produced and lost by utilities) is equal to $14 billion. But how can data science alter this situation?

3/ How Do We Operate ?

With the assistance of our business partners, STEPS orchestrated IT solutions to use and interpret data. Using data intelligence services, we manage the extraction and distribution of water resources to customers. Our data analysts orchestrate business insights to bring about new measures to tackle water losses. We can also predict different leaks in distinct locations. Thanks to data mining services, STEPS and its worldwide partners are working to raise awareness about water consumption. We provide data solutions to guarantee a better management of water.

4/ Does Data Science Helps to Detect Leaks?

We gather information about your business. During the next phase, we allow the technical teams to intervene on the site. By this, we can prevent water frauds and leakages. The software provided relevant data like the start time of a leak and when it was fixed, based on real-time information. This situation will bring about more focused investments based on types and frequency of problems in each zone. Data analytics , with its precise predicative analysis, is really changing the face of the water industry.

5/ Want to Profit from this Innovatory Process?

Steps has already worked with more than 167 clients over the world on reducing Non Revenue Water. Thanks to precise data analytics, we worked to detect current frauds and optimize water management. We enable business stakeholders to elaborate faster and more effective responses. Learn more about our activities on steps.tn 


DATE: Oct 26, 2018
AUTHOR: StepsTeam

8 Benefits of Having a Website for Your Business

Business, web development, , , ,

Today, having a company website is as crucial as having a shop, office or telephone number. In a fierce market, you should be present on various online platforms to target your potential customers and satisfy their needs. According to the latest statistics, 6 out of 10 customers expect brands to have content online about their products/services. In an age marked by digital revolution, prospects want to make research and compare between different items before buying. If you operate a business which hasn’t taken that step yet, we provide you with 8 reasons to do it as soon as possible.

1/Online Credibility:

As a business planner, you should always be able to reach your customers wherever they are. Online presence is mandatory to keep your prospects updated concerning your new products and services. Having a website means customers are always able to find you anytime. Nowadays, customers are smart. They tend to compare and evaluate before buying. Thus, your website is their portal to check your activity and suggest their needs. Even outside of business hours, your website continues to find and secure new customers. If you don’t embark on this online adventure, you may be losing your customers for other competitors. It is never too late to join the online community. Choose one of our packages and let us develop your practical website just for you!

2/Customer Interaction:

A website can also be an effective means to ensure communication between businesses leaders and customers. Including practical information on your site can help your clients to easily collaborate with you for new business opportunities. A website can also facilitate enquiries from potential prospects. It also helps to welcome feedback from loyal customers to improve the existing services and opt for better quality products. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way.

3/An Avant-gout of your Business:

A user-friendly website reflects a great image of your work. When they land on their page, your clients should find useful information to get to know your business. Living a positive experience on your site, clients will be convinced to discover more your work and dig deep in all areas of your business.

4/Cost Cutting:

In addition to indicating information, your website can be an effective means to sell goods and services. You can also post regularly promotional offers to seduce consumers. Using your website as a marketing method will spare you remarkable costs such as staff wages and several utilities. Having an internal website can save you a lot of time as everything you need is in one place and can be accessed at any time. In few words, your website will be your important business asset. Start now developing your new business site using one of our packages !

5/ Market Expansion:

Thanks to your professional website, you will be able to break through geographical barriers. Seeing the power of internet, you will be able to reach customers worldwide. Everyone who is looking for services/products in your field of expertise can stumble on your website. Thus, he/she is now a potential customer.

6/ Consumer Insights:

Your website will also give you indications on your customers’ buying behaviour. The site’s analytical tools are there to help you find your typical client. This online roadmap will assist you to improve your business and adapt your marketing techniques to the needs of your clients. Your site can be an innovative platform to start advertising for your products.

7/Advertising:

SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

8/ Growth Opportunity:

In addition to customers, your website can also attract potential investors to collaborate with you on your business projects. This will help boost your Customer Relationships Management in the long run. Anyone interested in your field of expertise will be referred to your site as a first encounter. It shows what your company is about, what it has achieved and what it can achieve in the future.

Looking for a new website? We’re happy to do it for you!


DATE: Oct 11, 2018
AUTHOR: StepsTeam

Best Practices to Ensure Long Term Success for Your App

Business, Mobile Development, , , ,

You are sitting there in your corner. Suddenly, one idea sparks in your mind. You want to concretize it? At Steps, that’s what we do. Our committed developers invest their skills to launch your application. Thus, we define practices to ensure success for your Application. Our creative geeks will make you reach your customers and followers wherever you are. By developing your own mobile app, you depart from the classical mindset of a boss sitting behind his desk. You are able to listen to your prospects and interact with them on daily basis.

However, one may wonder about an app longevity. Many developers yearn for this quality. But few succeed to achieve this objective. In this article, we will be providing you with some tips to boost the use of your mobile application.

1/ Create Apps that Your Users Will Always Need:

While developing mobile apps, business leaders tend to prioritize their preferences and overlook their prospects’ needs. Most of the time, they fall prey to their whims and personal judgments. Unfortunately, they end up with an app that only they like. However, a mobile app, like any revolutionizing product, should address one problem to solve it. Your mobile application needs to meet the expectations of the users. It should speak to them and alleviate their discomfort.

2/Opt for Apps with an Excellent UI/UX Design:

In a world overwhelmed by social networks, your target audience can easily be tempted to dismiss using your app to move to another application offering the same services. Seeing this fierce competition, your application should stand out in terms of web design and the quality of services presented. Any app that you build, if you want it to really have a long-lasting audience, should be able to provide people with what they need and want.

To be in line with your customers’ needs, you should elaborate a clear plan and research following their preferences. This research would be able to provide you with great preliminary insights such as your possible competitors and your target audience. Use malice and try to succeed in issues that your main competitors failed in.

2/Interact with your Customers:

Communicating with your prospects contributes to the blossoming of your branding. You should always be ready to answer a question, add a recommendation and interact with your prospects. This is because it really shows how dedicated you are to serving your clients. The feedback you receive can also be used for analytics as well, which would only ever be valuable for addressing issues and improving your app overall.

3/ Keep a Consistent Flow of Updates:

Following this piece of advice, you are telling your customers that your app is really improving. Thanks to updates, you will be able to compare between the different changes you have uploaded to your mobile app. You can also add other shifts to even improve your app. Couple this with techniques that raise user engagement and retention, then you pretty much have a great formula for ensuring that your app remains relevant in its field and category.

Like any business, it takes a proactive and open mindset to ensure that your app would be able to adapt to changing trends.


DATE: Oct 4, 2018
AUTHOR: StepsTeam

The Benefits of Having a Good UI/UX for Business Websites

Business, Design, web development, , ,

A good UI/UX has certainly benefits for business websites. Indeed ,You only have one chance to make a first impression. Coming up with an outstanding first impression is primordial to attract your customers. This goes hand in hand with having a captivating website to guarantee an enjoyable experience for your clients. In other terms, the site owner is in charge of launching a website that the users are satisfied with. This fact has been said, one should think of remarkable User Interface (UI) and User Experience (UX) of the website. All along this article, we will be looking into the benefits of having a well-designed UI and UX for startup websites.

The site owner should take into consideration these two variables for a variety of reasons.

1/ Easy Reading of the Content:

Regardless of the electronic device they are using, your customers should be able to read your content. If your prospects encounter unreadable lines or blurry interfaces, you run the risk of not having them landing on your web page again. One of the ways to avoid this is through proper designing of the user interface. At Steps, we do not overlook any criteria that may harm your website. Our pillars are a well-designed UI to ensure a practical UX. Our designers are committed to make a perfect digital portal for your customers to reach you.

As you may be aware, search engine optimization rewards websites that are readable. Consequently, you should pay attention to readability and solicit the assistance of professionals to provide a meticulous placing of your online resources. By having this, you attract more potential users to your site. Do not also forget to have a good font for your website that encompass your idea and the mottos of your business project. In addition to the readability of your website, you should also reconsider …

2/ Practical User Interactions:

Marketing is a key factor for the success of any business project. As an investor, you should be willing to listen to the feedback of your customers. A captivating interface, yet simple, will encourage users to interact with you and solicit your help. To facilitate this procedure, you may also add a comment where users can share their experience.

3/ A Clear Vision:

When you embark on developing a website, you are driven by a certain goal and vision. The motto of your project should appear in the very first page of your website. With clear and precise words, you should introduce to the users what your business is about. With a well-structured website, your customers won’t feel confused. In other terms, you should place yourself in the shoes of the users. Nonetheless, you cannot accomplish this when you have a poor quality user interface and user experience. 

Essentially, the UI makes use of aspects such as images to capture the content and message of the site. On the other end, the user experience helps in enhancing the interaction between you and the users. This way you are guaranteed that the users resonate with your vision.

4/ Handy in Navigation:

When they land on your website, your customers should have a satisfying experience. To reach this objective, users should move from one page to another without hassle. This fact entails other actions such as fast loading speeds and swipes. Facing sites with a slow response, the users won’t be seduced to open the website page again. People are bombarded with hundreds of websites developed every day. So, you should be aspiring to create an excellent website, not a good one. To achieve this, you ought to be meticulous when designing the UI and UX. Basically, the UI and UX should wow the users even before going deep into the content.

The ball is on your court to make sure that your website will match with the expectations of your customers. Steps’ team is here to help you develop an outstanding webiste with an UI/UX approach. Discover all our web development and design services on  steps.tn/packages/

 


DATE: Oct 2, 2018
AUTHOR: StepsTeam

Why does Mobile Commerce Matter?

Business, , , ,

Mobile commerce, also called m-commerce or mcommerce, designates any monetary transaction completed using a mobile device. This new concept is emerging as the new trend of commerce during the last years.  Mobile commerce testifies to the growing advancement of ecommerce. This online trade enables people to buy and sell different types of goods or services from anywhere, simply using a mobile device.

Advantages of using mobile commerce

According to eMarketer, a market research company that provides insights and trends related to digital marketing and commerce, global ecommerce sales has reached $2.290 trillion in 2017. This figure exceeds by far the $1.179 trillion sales forecast in 2014 by Goldman Sachs, a leading global investment banking. Firms which invested in mobile commerce could largely see their benefits increasingly rising. But, what are the other advantages of using mobile commerce?

1/ A better overall experience for customers:

Broadly speaking, ecommerce has altered the shopping experience for clients.  Thanks to ecommerce, customers are provided with a wider range of goods with more flexible and competitive prices. They have all of these privileges without stepping away from their computers. With the rise of mobile commerce, customers still have these benefits, but now they can also have it on their smartphones.

In addition to mobile websites, some prominent retailers such IKEA and Sephora use augmented reality apps to complement their mobile commerce business.  Once you get on their mobile app, you delve into an almost-real world where you get to experience their products. Another facility provided by mobile apps are chatbots and messenger devices to make it easier for businesses to interact with their customers. In addition to presenting the customers a better experience, mobile commerce offers an omni-channel opportunity to reach for more goods and services.

2/ An omni-channel experience:  

Stores who want to be on top of the competition should pursue an omni-channel strategy. A successful business should sell both online and offline. Despite having a desktop website, highly competitive stores can work also on establishing effective and beautifully-designed mobile websites. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term. To be an omni-channel business is being where your clients are. As an investor, you should also propose a variety of payment options for your customers.

3/ Variety of payment options:

With new mobile payment solutions emerging, it is now possible to offer customers a truly diverse range of payment options. Paying for your favourite item became much easier. To guarantee your purchasing experience, you just need to submit your banking ID and get your good sent home. This doesn’t mean we’ve moved beyond “cash or card,” but mobile commerce has given up mobile wallets, which make one-click checkouts possible in more than one store.At STEPS, we assist you to launch the mobile version of your website to reach your customers wherever they are. Contact us on:steps.tn


DATE: Sep 26, 2018
AUTHOR: StepsTeam

Data Analytics is a Must in Today’s Business!

Business, Data, , , , ,

Data Analytics is a must in business today. In fact, Remarkable industries are increasingly relying on data analytics. This will help them to get better business insights. Thus, marketers can anticipate clients’ needs. We were all amazed by the success stories of data analysis based business such as Uber and Amazon. These giants of the market have tried to transform themselves into insight-driven organizations. Aware of the impact of data analytics on growing sales, many leading corporations are relying on data analysts to meet their business expectations.

1/ How can data analytics be useful for your own company?

As a definition, data science allows managers to convert unstructured data into a comprehensive format for various customers. In fact, the converted details can be employed to cleanse, convert, or model data. This process will pave the way to a a better decision-making within the company.  Data analytics is quite useful for newly emerging companies or startups. At Steps, we love taking care of our clients’ data.  In addition, this technique assists business leaders to digitize their work. We alter the already existing business model for a more productive one.

2/ Data Analytics is a Business Model for more Productivity:

In fact, you need to implement data analytics in your company for a number of reasons. Want to catch up with the ever evolving business tendencies ? Data analytics is your crucial weapon to be in line with the upcoming changes. It is worth noting that data science focuses on new value propositions with an experimental edge. Thus, your company will have a competitor advantage over other stakeholders. No one can deny this truth: business is becoming more and more data dependent. Following this phase, the significance of data analytics as a prime decision-making technology will further increase. How can data analytics help you grow your traffic ?

3/ Data Science Can Help you Grow Profits:

Regardless of the industry, data mining can help you to detect fraudulant activities. Grasping huge amounts of customer data will give you an overview of your most loyal customers. It can also give you a glimpse of suspicious behaviours. By implementing data analytics algorithms, you can guarantee a better work flow. Consequently, you cannot overlook the paramount added value of data analytics on your business. Its impact is quite obvious in the banking sector and the health industry. Let us tell you more about our data intelligence project.

4/ Data Analytics Impacts the Water Industry:

At steps, we adjusted mainly  to the water utility providers. In fact, our data miners use data analytics processes to provide notifications about water loss. They coordinate with technical teams to prevent water leakages and signal any suspicious consumption of hydraulic resources. We collaborate with more than 167 clients scattered all over the world. Thanks to our data intelligence services, we work hard to adapt data science to the increasing demand on water supply. Our solutions are meant to save water sources and better manage natural resources.

Don’t want to miss any of the growing advantages of data science ? Get yourself a clearer vision of this new scientific method by visiting our website: steps.tn.


DATE: Aug 29, 2018
AUTHOR: StepsTeam