Category "web development"

3 bonnes raisons pour lancer votre business E-commerce

Design, SEO, web development, , ,

Le commerce électronique est un excellent domaine dans lequel inaugurer, surtout aujourd’hui. Même en tant que débutant dans l’e-commerce, les outils et les ressources sont tous mis en place pour vous.
Tout ce dont vous avez besoin, c’est d’une solide éthique de travail et d’un désir de réussir.

Voici trois bonnes raisons pour démarrer un business E-commerce maintenant !

1- Le commerce électronique devrait augmenter de 13 à 56 % dans le monde entier !

Lors du choix d’un modèle d’entreprise, il est toujours important d’examiner les tendances et de se diriger vers les marchés en croissance chaque fois que possible. Les statistiques confirment l’idée que le modèle d’e-commerce est un bon choix pour les entrepreneurs qui cherchent à démarrer une nouvelle entreprise, ou ceux qui souhaitent se diversifier et se développer.
En outre, si vous voulez vous lancer dans le commerce électronique, il n’y a guère eu de meilleur moment. Les opportunités grandissent de jour en jour.

2- Gagnez pendant que vous dormez

Pour les entreprises physiques, l’emplacement est primordial.  Cela peut faire une énorme différence en termes de visibilité et de ventes. Dans le commerce électronique, vous pouvez configurer une vitrine sur votre propre nom de domaine et vendre vos produits dans le monde entier. Vous n’avez pas besoin de plusieurs vitrines pour être vu.
Le commerce électronique a un certain attrait “passif”, et bien qu’il soit certainement possible de gagner pendant que vous dormez, les propriétaires d’entreprise devraient chercher à tirer profit de la technologie à chaque tour pour développer leurs activités.

3- C’est encore plus facile d’être opérationnel !

Les outils d’e-commerce se sont beaucoup améliorés avec le temps, mais ils sont plus nombreux que jamais auparavant. De la vente des plates-formes à l’automatisation du marketing et aux outils de référencement peuvent être opérationnels sans se ruiner.
Il existe encore de nombreuses bonnes raisons pour lancer votre business e-commerce.  Si vous êtes intéressé à être votre propre patron et à vendre des produits qui vous passionnent, faites appel aux prestations de Steps !
Nous vous assurons un travail dans les règles de l’art !  

DATE: May 13, 2020
AUTHOR: StepsTeam

Why Do We Prefer Coldfusion Development ?

web development, , , ,

Our developers prefer Coldfusion development for many reasons. In fact, our objective is to build scalable and performance-driven web based applications. To reach this goal, we need to use a dynamic programming language such as Coldfusion. This web development framework is acquiring an enormous respect among developers. As a Tunisian web development company, we rely on a variety of coding programs. However, Coldfusion remains our favourite web development language. Technically speaking, it offers us 8 advantages:

1/ Easy to Use:

In contrast to other programming languages, developers don’t need much coding with Coldfusion. They can easily build web applications with this framework. Unlike PHP and JavaScript, our IT specialists can easily craft to you the best web app in record times. As our next clients, you will be amazed at the amount of money and time you will be saving to have your new app. Contact us, so we can start working on your next project. Now, we will talk to you about the second advantage.

2/ Easy Integration:

Unlike PHP and other programming languages, Coldfusion is quite flexible with different IT environments. As web developers know, this coding language is compatible with various platforms. Thus, you can have a highly performing web regardless of the platform clients are using. This fact can grant individuals an excellent user experience and recall your website as their new reference. What about its software ?

3/ Flexible Software Framework:

Thanks to its software framework, web developers are at ease to build extra applications within the primary web application. We master Coldfusion development, and we are glad it to adjust it to your business needs. To guarantee the success of your project, we prefer to use this programming language and profit from its additional functionalities. Discover our services and how we take your business to the next level.

4/ Practical Different Tools: 

While dealing with Coldfusion, web developers are privileged as it contains many practical tools. Consequently, they can easily integrate website pages. In addition to that, web developers can play with data and make it actionable to build highly performing web apps. Using Coldfusion, we are no longer frustrated and feeling stuck facing enormous amounts of data. This will lead us to the next obvious advantage.

5/ Proficient in Data Management:

With an efficient back-end support, developers won’t be stressed about the amount of data they will be dealing with. Thanks to its advanced functionalities in web development, Coldfusion allows a better work flow for developers. Using a single interface, you can give your clients a remarkable user experience. They won’t be misled with various sources of data. They can easily fetch for their needs in a secure environment.

In fact, the Ajax framework of Coldfusion allows developers to integrate rich text, along with catchy pictures. This is by far the sought-for ingredients to spoil your users and guarantee a short rebound time. Still worried about the updates ?

6/ Easily Added Updates:

Updates are an intricate part of any web app. Thus, we thought seriously of adopting Coldfusion as it allows regular updates. Back to our focal point, user experience is the center of client satisfaction. In fact, Coldfusion keeps releasing new and updated versions with additional features and capabilities. This will constantly improve the performance of web apps and attract more users.

7/ A Have It All Programming Language:

Looking in all these advantages, we bet you don’t blame us for preferring Coldfusion. We also believe that the success of your business lies in the choice of the right web development team and language. With our rich experience in web development, we can craft for you the web app that will fulfill your business needs.

Rely on our committed developers to reach the awaited business results, contact us !


DATE: Jun 12, 2019
AUTHOR: StepsTeam

Discover the 7 Web Development Trends of 2019 !

web development, , , ,

2019 is offering us 7 new web development trends. As a Tunisian web development company, we cover and dig deep into the prevailing trends of the market. Today, we are tempted to share with you the latest technologies. We will discover together the most in-demand languages and frameworks. We will help you to build your new trendy web or mobile app. First, let us start with the impact of artificial intelligence on the field !

1/ Artificial Intelligence:

You have certainly heard of this term before! But what do we mean by it ? In fact, we define artificial intelligence as a type of intelligence displayed by machines, mainly computers and robots. This process mimics human intelligence in order to fulfill cognitive tasks. By this, we offer better analytical solutions to our clients, and we grant them a magnificent user experience. We bet you also heard about AI chatbots and virtual assistants such as Amazon’s Alexa and Microsoft’s Cortana. These innovations bring human touch to web and mobile apps and fosters instant interaction with users. While artificial intelligence enhances the empathy of apps, JavaScript is also ranked as a persistent web development trend in 2019.

2/ JavaScript:

By far, we do confirm that JavaScript still seduces web developers all over the world. This language is constantly evolving and bringing new solutions to developers. As IT experts, we witness the evolution of its frameworks, libraries, and designs for the past years. Thus, it gives the market new opportunities to satisfy business needs, and most importantly the growing expectations of demanding clients. Don’t miss this most sought-after web development programming language. Rely on us to build your app with the best on the market ! But have you recently met the term ” Progressive web app” ?

3/ What’s Progressive Web App ?

Progressive web apps will be your new goldmine for 2019. We can tell you these apps are similar to regular web pages. However, they are way better in terms of functionality. Forget about the network state and the browser ! These apps are built with progressive enhancement. Thus, they work regardless of the features cited above. PWA focuses essentially  on the content of the core web page. Thanks to these advantages, these web apps grant a great user experience for clients. Let’s now compare it to single page application !

4/ Single Page Application:

We bet that single page application is the rock star of 2019. These web applications are mainly built with JavaScript. They boost performance. With this processing, we won’t have frequent interruptions due to page loading. Single page application  respond to navigation actions without creating a request to fetch new HTML from the server side. Along with progressive web app, single page application is highly applauded as the sought-after 2019 web development trend. We will also look into mobile friendly websites !

5/ Mobile-Friendly Website:

Today, you need to have a mobile friendly website ! This fact is out of discussion. These websites adjust themselves to all types of screen sizes and devices. We center mainly on touch controls with mobile friendly websites. Thus, we can have quicker navigation and better user experience. Websites, with mobile friendly features, reduce data entry and grant better functionalities. Thanks to the proliferation of highly functional smartphones, we are witnessing a huge shift from web development to a growing pace of mobile app development.

You want to be in top of web development agencies? Then, you need to have mobile friendly website. In fact, Google itself built a mobile optimized search. By this, Google employees want to give smartphone users an excellent user experience. Regardless of the device they are using, your clients should enjoy your next mobile friendly website. This can be further enhanced by our next 2019 web development trend.

6/ Motion UI/UX Design:

Again, Motion UI design is marking this year. As users, we love trendy graphics and fantastic dynamic designs. This fact impacts website usability. During the web development phases, developers make sure to include motion UI to attract users and ensure a remarkable user experience. On your website, people should identify with what you are offering them. They need to see a catchy visual story. Rely on our creative team to concoct the best story for your web app. Now, let’s get more into the technical sphere and talk about our next web development trend.

7/ Blockchain Technology:

blockchain is a decentralized, distributed and public digital ledger that is used to record transactions across many computers. This new technology is getting more and more famous, as it grants a secure design and a decentralized consensus. We can list some advantages of blockchain technology. It cuts financial costs and improves cash frequencies. In fact, it is also quite useful to improve cash flow backed up by transparent records/data.

After going through our seven 2019 web development trends, isn’t time to keep up with the trends and let us build for you your next trendy web app !

 

 

 

 

 

 

 


DATE: Jun 10, 2019
AUTHOR: StepsTeam

6 Steps for a Successful Mobile App Launch

Mobile Development, web development, , , , ,

In this article, we are happy to give you 6 steps for a successful mobile app launch ! Launching your new product is a critical phase for you. It can help you to have significant profits or make you unfortunately lose time and money. Thus, we will help you with 6 tips to guarantee an excellent mobile app launch. A good quality mobile app will help you maximize user retention and bring daily traffic. So, you need to first look at your audience.

1/ Who is your Audience?

Before getting into the technical part of your mobile app development phase, you need to grasp your audience. You should spend time on market research to guarantee the success of your mobile app. Don’t get into this fatal mistake. Avoid blindly launching your mobile app without knowing your audience. Try to grasp what users hate about the already existing apps in the market. By this, you can assess the weak points of these apps and attempt at solving the users’ problems. Ask yourself these questions:

  • Who is your app built for?
  • What are the problems your app is going to solve ?
  • What’s the added value of  your app to users ?

Now we will move to the next step which is your positioning in the market.

2/ Define your Positioning in the Market:

We live in a digital era. We are always hooked on our smartphones. In fact, we have more than 2.2 million apps in the App Store alone. Thus, what will your mobile app add to users? Offer something unique and quite helpful for users. Be there to make their lives easier and to respond to one of their lingering desires. Be a problem solver ! Provide them with a unique value proposition. Consequently, clients will be tempted to download your app. Don’t just deliver a new product. Give people a unique experience to live with your new mobile app! Through your mobile app launch, what do you want to achieve?

3/ What are your Objectives Behind Launching your Mobile App?

Be precise about what you want to give to users with your mobile app. Have practical objectives. Write down your goals and have your eyes on active install rates, along with a standard number of views. This will lead you to get a high rating score. We have said it before, and we will repeat it here ! If you grant customers a great user experience, they will be tempted to download your mobile app and give it high ratings. Aren’t we getting closer to the launching phase !

4/ Prepare Launch Activities:

Have you ever thought about your marketing plan ? You need to calculate all your steps before marketing your new app. You should execute all tasks in a timely manner. Take care of your social media channels. They will be your best ally to reach users. Sketch a timeline that revolves around events targeting the launching your mobile app. Consequently, clients will be ready to discover your new mobile app. Craft a persuasive pitch, the floor is yours !

Use a product duration site which will host your target market. This type of sites are made to promote new products and apps. Provide a catchy and technical description of your app. Make problems appear seamless. Now, it the launching time !

5/ Launch Your Mobile App !

Our mobile developers team is dedicated to make the last verification of your mobile app. It is in here to impress and “waw” users. We refer to an excellent quality app with record loading pages rate. Otherwise, clients will be easily disinterested and will leave it for another one. To avoid this unfortunate situation, our IT specialists are committed to make the best app out of your ideas. Don’t forget the post launch !

 6/ Post Launch Follow-Up:

Opt for a Tunisian web and development company and leave for us the follow up of your app. Apps are iterative. Consequently, you should always update its algorithms to improve user experience and meet the clients’ expectations. When people are deciding to download an app or not, one of the first things they look at is the app’s ratings. For this reason, keep up with follow up to guarantee high ratings for users. Steps, a Tunisian web and mobile development company, will be your business partner to build a lucrative, responsive and user-friendly app.


DATE: Apr 29, 2019
AUTHOR: StepsTeam

iOS vs Android : What Platform best Suits your Mobile App?

Mobile Development, web development, , , , , ,

You want to know what platform (iOS and Android) suits your mobile app? You have set your business plan. Now, you think that developing an app is the next revolutionizing step for your brand. However, some thoughts still trigger your mind. How do you decide which platform is right for your product? There is one obvious question for this question. In fact, iOS and Android own 97 percent of the global mobile market share. Thus, this fact makes them the most eligible platforms that you need to consider for mobile app development. Steps helps you to choose the right approach to build and launch your mobile app. Now, we will be comparing both iOS and Android platforms in terms of audience, revenues, timeline, and budget. Consequently, you will a better vision of what to choose for your business. We will start with your audience.

1/ Think about your Audience:

Your audience is there just waiting for you to launch your mobile app. However, you need to address them using the right channel and the best platform. First, you need to define what end goal your app aims to achieve. Whether an Android or iOS platform, it should align your business model. Although Android has the greatest global market share and gets more app downloads than iOS, you shouldn’t ignore iPhone fans. In fact, iOS users reveal higher engagement rates. They spend more time on their apps, and they purchase more in-apps. So, now let’s compare the number of downloads for each app store.

This comparison highly testifies to the huge gap between the number of apps downloads in Google Play and App store. This fact shouldn’t fool you about your audience. If you are targeting low-income employees and a bigger share on the global market, you should opt for an Android app. However, think about iOS mobile development to attract users with higher income and education. All depends on the business model of your mobile app. Your mobile app will bring you revenue and profits. So, take your time to set your goals.

2/ What about your Mobile App Revenue ?

Seeing the status of users who use it, iOS apps will obviously make you more money. Despite its few downloads and users, the App Store generates more revenues than Google Play Store. Although the Google Play Store witnessed an increase of 27.3 percent in consumer spend year-over-year, iOS platform is by far the most lucrative one.

If you want to make much money out of your mobile app, iOS apps are your first option. However, you will get much more users through Android mobile app development. Regardless of the platform you will choose, Steps developers will rely on their app development skills to craft you “must-have” app. To make the right decision, put in mind your project timeline.

3/ Check your Project Timeline :

Comparing between iOS and Android platforms? Developing for Android generally takes more time. In fact, developers need longer release cycles and device fragmentation. Due to its popularity, Android has much more screen sizes and OS version running. Thus, IT specialists should adjust the coding to your app. Although iOS mobile development was standardized for many years, the introduction of iPhone X series and UI constraints are making it more difficult for developers to develop it.

When you think about App stores, what thoughts come first to mind? The App store is known for its strict regulations and good quality products. Although the development phase may take less time than Android apps, it isn’t sure that they will approve easily of your product. After knowing  about the importance of your project timeline, we will move to another crucial element which is definitely your budget !

4/ Don’t Overlook the Constraints of Budget :

The budget reveals a lot about the scope and complexity of projects. When we compare iOS and Android platforms, nothing indicates that one is more expensive than the other. As we have already said before, all depends on what you aim by building your new mobile app. If you want to cover numerous devices, developers will spend much time and resources. However, if you want an equal number of devices on both platforms, the cost of building apps will not vary much. Now, you have all the ingredients at hand and I guess you will be able to make your decision !

5/  Make your Decision :

Looking into different elements, you are able to know what will best work for your business. If you target higher income users, and monetized apps, go for iOS mobile development first. However, if you look for a global larger market, Android apps will be your best allies. Regardless of your decision, our developers are ready to build your new trendy mobile app.


DATE: Apr 24, 2019
AUTHOR: StepsTeam

Unveil the Difference between Mobile Friendly and Mobile Optimized Web Apps!

Mobile Development, SEO, web development, , , ,

You certainly have heard of mobile friendly and mobile optimized web app. However, do you really know the difference between these two terms? Following the mobile revolution, many businesses have set one priority: making their websites mobile ready. Added to this, many web developers have started to adopt a responsive design to grant users an enjoyable mobile trip. In fact, you should have a website which displays with a high resolution through a variety of formats. Steps’ developers work hard to ensure this objective and grant their clients with the best user experience. But first, let’s grasp the meaning of these newly coined words.

1/ What’s a Mobile Friendly Website ?

mobile friendly web app

Mobile friendly refers to a site that displays accurately between your desktop/laptop computer and a mobile device such as phones and tablets. Thus, we will need a minimum of scrolling and image sizing. Regardless of the device you are using, our mobile developers make sure that your app functions in the right way. In fact, the percentage of mobile users is increasing in such a terrific pace.Consequently, you need to have a mobile friendly app to guarantee that users come back to it.Our skilled web designers adopt small image sizes to allow for fast loading over mobile connections.

 

When we talk about mobile friendly websites, we take into consideration a number of features such as:

  • Text-based pages
  • Slideshows
  • Image sizes
  • Buttons

Now, let’s figure out what differs mobile friendly websites from mobile optimized website.

2/ Any Idea about Mobile Optimized Website ?

mobile optimized app

We will talk about mobile optimized sites which are way more complex websites. Web developers will ensure that the site will reformat itself for a list of handheld or tablet devices. The coding of the site will allow it to adjust itself to any device. It is no longer a matter of image sizing or functional buttons. In fact, many users are hooked on their smartphones looking for new products. When they encounter websites which are not mobile optimized, users get annoyed.They won’t be tempted to get back to your site. Unfortunately, this will give us a negative bounce rate.

To avoid this embarrassing situation, your website should be optimized in terms of coding and web design to grant a great user experience for clients. In fact, our developers will build a website that allows the user to easily navigate and engage from the small screens of their handheld devices. This fact will help them to reach their buying decision faster. The first features to look for:

  • Less touch points in a minimal design
  • Less typing unless necessary information

The third term to look for is the commonly used “responsive design”. Let’s grasp it together:

3/ What’s your Definition of Responsive Design?

The web design is witnessing a remarkable revolution. The old notions are toppled to pave the way to new forms and optimized templates. We are merging towards a user-focused web design. The client should feel like a king or a queen once he lands on your web page.  This is will be the case if you opt for a responsive design. We will develop for you a site that is utterly flexible regardless of the device used. Forget about the browser of the device used, the website adjusts itself to the size of the screen. Thus, the site is reformatted and optimized to ensure a great flexibility for users. Although it has higher development costs, a responsive design is a necessary element to attract users a make sure they come back to your site.

Our mobile development team is committed to craft for you a catchy responsive design to reach the maximum of users.


DATE: Apr 23, 2019
AUTHOR: StepsTeam

Let’s Compare: Web vs. Native vs. Hybrid!

Mobile Development, web development, , , , ,

In this article, we will tackle the three different types of mobile app development : web vs. native vs.hybrid. In fact, you need to know what type of mobile app development match best the needs of your business. Choosing the right option is crucial to ensure the success of your mobile strategy. This piece of writing will explain the different approaches to mobile development. We will expose the advantages and inconvenient of every method. Thus, you can have a bigger picture of what process suits your next mobile app. First, let’s grasp the definition of a web app.

1/ How Do We Build a Web App ?

It is worth noting that web apps are hosted on web browsers. Just like native apps, users can use web apps on different devices such as desktops,  Android phones, iPhones and tablets. With native apps, you need to install the app on the home screen of the device. However, users rely on a web view to profit from web apps. Building a web app is piece of cake in terms of coding for developers. This fact will automatically impact their prices

Thus, web apps are usually considered inexpensive in terms of costs. But, these apps always require a web browser. Users won’t be satisfied with this last requirement. They can also be slow compared to other types of apps. As they may impact the working of other utilities in electronic devices, web apps can’t leverage device utilities. After assessing the pros and cons of web apps, let’s grasp the “native apps” !

2/ What about Native App Development ?

Native apps are par excellence the most expensive type of mobile apps. But you may wonder why ? Native apps are tailored apps that are built to solve specific business problems. In fact, native apps require specific platforms. These apps are written in the languages the platform accepts. Let’s say we use Swift and Objective-C for iOS apps. However, we will adopt Java or Kotlin are common for Android apps.

Compared to other apps, native apps are by far the fastest and the most responsive ones. They are distributed in distinct app stores such as Google play and iOS app store. These native apps don’t any internet connection. This reason makes them one of the most acclaimed app in the mobile development sphere. This type of apps provide clients with a great user experience. Since native apps can be the right choice for your business needs, our mobile developers will be happy to use their expertise to craft the best native app for you.

3/ Let’s Have a Look at Hybrid App Development:

As its name indicates, hybrid app development combines native and web app. This type of mobile development encompasses two methods of app development. First, web developers start with the back-end code. Then, they resort to a native shell which is downloadable. Thanks to this shell, our skilled IT specialists can load the code using a web view. Looking for a hybrid app, our mobile developers will be happy to put your thoughts into your reality and to build the best hybrid app for you.

In terms of costs, hybrid apps, just like web apps, are less expensive than native ones. This type of mobile development can work independently of web browsers. However, they are quite slower than native apps. We can also underline that hybrid apps cannot be customizable to individual platforms like native apps. Regardless of the app you will be choosing for your business, our mobile developers are here to help you select the best app to grow your profits.


DATE: Apr 23, 2019
AUTHOR: StepsTeam

Opt for a Tunisian Web and Mobile Development Company !

Mobile Development, web development, , , ,

Would you choose a Tunisian web and mobile development company or a European one ? In fact, you want to build a new website. One question comes to your mind. How much will it cost you ? You still wonder whether to lend the job to a Tunisian or European company specialized in web and mobile development. Here, we will give you a hint on the different prices of developing websites. In fact, the price of a website depends on several criteria such as its type and the different options linked to it. In fact, it varies from the website features, the number of pages and the specific design. Knowing this, the cost related to the building of a website starts from 1000 €. This price can go higher depending on the business needs of the company. So, how much does a corporate website cost ?

1/ How Much Does a Corporate Website Cost?

We mean by a corporate website any showcase website. As it is included in its name, this type of websites is the first impression you give to your clients available online. Thus, you should provide them with an excellent overview of your business. Rely on our web development skills to help you launch a great web app for users. This facilitates customer access to your brand. Depending on your needs, we listen to you to give you the degree of customization you want to have.

It is worth noting that a showcase website has a limited number of web pages. Thus, it won’t cost you that much money. The price will vary between 1700 € and 3400 € in Europe. You might be frightened by the price. However, it is our digital identity card. So, opt for lower costs in Tunisia. Get the same app with a 70 % reduction !

Call for our skilled web designers to launch your first website, your first online encounter with clients. Include the necessary information about your company. So, users will easily reach you to get tasks done. But what about developing an e-commerce project?

2/ What about Building an E-Commerce Web App?

build ecommerce web app

Want to sell your products online ? So, you must have an efficient e-commerce web app. Whether it’s in the context of developing your physical trading business, or launching your online sales business, our web developers are committed to build a responsive and user-friendly app to grow your online traffic. However, this type of apps require much effort than static ones. While an e-commerce web app will cost you between 4 200 € and 34000 € in Europe, building the same app is estimated to be 40% less in Tunisia.

Isn’t obvious that you should on Steps, a Tunisian web and mobile development company for your e-commerce app ?However, you are still wondering about the prices of building a custom website ?

3/ Still Don’t Know How Much a Custom Website will Cost you ?

A tailor-made website is simply a website that represents a precise and unique solution your business related problem. Here, we are talking about delicate business solving problem. Thanks to our web development expertise, we are able to craft your specific creative solutions that represent start-ups for some entrepreneurs, or business management solutions within companies. These in demand web solutions are quite effective for a smoother workflow and digitization of documents.

As its name indicates, custom websites are quite expensive and can even reach 37500 €. Thus, you should be precise about your specifications to elaborate the best custom website for your business. In Tunisia, you can have the same web app for a much more lower price.

Following different comparisons, we can conclude that resorting to a Tunisian web and mobile development company is quite better in terms of costs. Contact us and don’t miss our competitive prices to conquer the digital market !


DATE: Apr 18, 2019
AUTHOR: StepsTeam

8 Tips for a Better Web App !

Mobile Development, web development, , ,

Have you ever thought of the web development mistakes you may be doing ? You know that developing a trendy web app for your business is necessary today. You want an outstanding webiste to attract your potential prospects. So, you opt for building your online business identity by yourself. Here, we will provide you with the 8 mistakes that you should be avoiding for optimized business results. The first wrong step not to do is rely on non-professionals to make your web app.

 1 / Don’t Build your Web App Yourself :

WordPress, Wix, Squarespace – these website-building software all claim to be super easy to use, when in reality they’re not. For cost-cutting reasons, people may resort to amateur teams to set their business web apps. They can combine some flattering images with cheap templates. Your web app will give your clients a first impression. Thus, you need to give them the best optimized version of your website. Our web and mobile developers will be happy to concoct for you the “must-have” online platform for your work. However, don’t forget about the right domain name !

2/ Avoid Having a Confusing Domain Name :

The domain name is your digital identity. Make it easy for your clients to find. Put ahead the core messages of your business in your domain name. We estimate today that there are more than 700 billion websites today. Thus, finding the right website won’t be a piece of cake for busy users.

3/ Forget about Sophisticated Design :

In an ever-evolving world, we talk today about user-friendly apps. Web and mobile apps should grant a great user experience for people. Thus, you should adopt a minimalist approach. The design of the web app must go in line with functionalities. Users should not be mislead when they go on your web app. They need to have pretty templates, yet with all the necessary buttons and functions to satisfy their needs.

4/ Opt for Scalable Web Apps :

design-tips--improve-your-reputation

Many users are today hooked on their smartphones to log in Facebook, Linkedin or Twitter. You shouldn’t miss this opportunity to provide their with a great mobile app. Whether on their desktops or their phones, you should develop apps with readable texts and high resolution images.

Let us build for you the best scalable web app which adjusts to different screen sizes and distinct electronic devices. But what about SSL?

 

5/ Adopt a Good SSL :

SSL (Secure Sockets Layer) is a standard security protocol in the web industry. It establishes encrypted links between a web server and a browser within an online interaction. SSL is quite useful in securing data security. In fact, it ensures that all data transmitted between the web server and browser remains safe. You need to think twice about a secure SSL. This will add more credibility to your web app. Users will be more tempted to look for information on your online platform. But is this enough ? Don’t forget about Search Engine Optimization.

6/ Look for SEO Tools :

SEO web optimization

When you think about building a web app, you should take into consideration the most viewed search engines like Google. Produce web content that adds value to your clients.Have that authentic web app that will make visitors want to come again.

Watch out the use of key words and choose carefully your backlinks. Never underestimate the power of search engines in making you reach the maximum of users.

7/ Put Emphasis on Contact Information: 

When users come to visit your web app, they are certainly looking for something. Lead them to what they want. Make neat clear pages. Be a pionneer in the IT industry for consumers. Have that user-centered app and let your clients enjoy a magnificent online journey. Let us launch for you that great web app that will delight both your users and the different search engines.

8/ Integrate Social Media Networks:

No one today can deny the huge role played by social networks in increasing customer loyalty. It is a milestone in inbound marketing. It keeps your clients updated about your newest projects and services. Lean a communication channel for customers who are thirsty for updates and social networks. Develop with us web and mobile apps that will satisfy both Google and users. Reach us on steps.


DATE: Apr 11, 2019
AUTHOR: StepsTeam

8 Benefits of Having a Website for Your Business

Business, web development, , , ,

Today, having a company website is as crucial as having a shop, office or telephone number. In a fierce market, you should be present on various online platforms to target your potential customers and satisfy their needs. According to the latest statistics, 6 out of 10 customers expect brands to have content online about their products/services. In an age marked by digital revolution, prospects want to make research and compare between different items before buying. If you operate a business which hasn’t taken that step yet, we provide you with 8 reasons to do it as soon as possible.

1/Online Credibility:

As a business planner, you should always be able to reach your customers wherever they are. Online presence is mandatory to keep your prospects updated concerning your new products and services. Having a website means customers are always able to find you anytime. Nowadays, customers are smart. They tend to compare and evaluate before buying. Thus, your website is their portal to check your activity and suggest their needs. Even outside of business hours, your website continues to find and secure new customers. If you don’t embark on this online adventure, you may be losing your customers for other competitors. It is never too late to join the online community. Choose one of our packages and let us develop your practical website just for you!

2/Customer Interaction:

A website can also be an effective means to ensure communication between businesses leaders and customers. Including practical information on your site can help your clients to easily collaborate with you for new business opportunities. A website can also facilitate enquiries from potential prospects. It also helps to welcome feedback from loyal customers to improve the existing services and opt for better quality products. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way.

3/An Avant-gout of your Business:

A user-friendly website reflects a great image of your work. When they land on their page, your clients should find useful information to get to know your business. Living a positive experience on your site, clients will be convinced to discover more your work and dig deep in all areas of your business.

4/Cost Cutting:

In addition to indicating information, your website can be an effective means to sell goods and services. You can also post regularly promotional offers to seduce consumers. Using your website as a marketing method will spare you remarkable costs such as staff wages and several utilities. Having an internal website can save you a lot of time as everything you need is in one place and can be accessed at any time. In few words, your website will be your important business asset. Start now developing your new business site using one of our packages !

5/ Market Expansion:

Thanks to your professional website, you will be able to break through geographical barriers. Seeing the power of internet, you will be able to reach customers worldwide. Everyone who is looking for services/products in your field of expertise can stumble on your website. Thus, he/she is now a potential customer.

6/ Consumer Insights:

Your website will also give you indications on your customers’ buying behaviour. The site’s analytical tools are there to help you find your typical client. This online roadmap will assist you to improve your business and adapt your marketing techniques to the needs of your clients. Your site can be an innovative platform to start advertising for your products.

7/Advertising:

SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

8/ Growth Opportunity:

In addition to customers, your website can also attract potential investors to collaborate with you on your business projects. This will help boost your Customer Relationships Management in the long run. Anyone interested in your field of expertise will be referred to your site as a first encounter. It shows what your company is about, what it has achieved and what it can achieve in the future.

Looking for a new website? We’re happy to do it for you!


DATE: Oct 11, 2018
AUTHOR: StepsTeam