Nobody can deny the important effect of psychology on the user’s experience within a mobile app. Being aware of the principles of psychology will help every designer to create a more effective app using some adjustments and techniques.
In this article, we will provide you with the most important design principles supported with some examples to help you understand how to apply them.
1/ The Isolation Effect:
This effect predicts that when you see similar objects at the same time, the one that will be the most remembered is the one that differs from the rest. In fact, the call to action button looks more catchy and more different from the other buttons to grab the attention of the user.
This technique will make the user differentiate the simple button and the call to action which will have an effective effect on the app.
2/The Serial Position Effect:
This effect means that a user tends to remember the first and the last items in a series. Indeed, popular apps today go for a top or bottom bar of items in which they place the most important actions to the left or right.
As a result, every designer should keep in mind the importance of this effect in order to get the most of his app.
This principle describes that the time taken by a user to take a decision is proportional to the choices available to him. This means the fewer choices you provide for him, the less time he will take to make a decision, and as a result the easier for him to interact with your app. In fact, this technique is so important and practicable. Therefore, every designer should rely on it in order to boost the responsiveness of the users for its app.
4/Law of Proximity:
This principle means that the human’s mind tend to group things and objects that are near or proximate to each other. Indeed, the mind’s association is done in an easier way when objects are grouped together then when they are spaced apart. As a result, the designer should be aware of the importance of a well organized app.
This principle refers to the amount of mental effort or thought taken by a person to complete a task. In this theory, we can delve into the intrinsic cognitive load. It states the difficulty related to a specific topic. That’s why the micro-copy and copy have a really important role in order to build a responsive and user-friendly mobile or web app. For instance in the empty states of an app, we push users to complete a specific task. That’s why we use a catchy and appropriate copy to help them follow the instructions.
This theory refers to processing information and creating schemes. In fact, the schemes are a sort of pattern in which we can organize information and build relationships between them. Therefore, we use design patterns to make it easier for the users to recognize and understand information.
Steps with its highly skilled and experienced designers and developers will offer you the chance to build your mobile or web app using these psychology tricks. Having a user-friendly and responsive app with some engaging content is all what you need to let your business grow. What are you waiting for ? Contact us now and let us contribute in your success!