Even before COVID-19, organizations struggled to keep up with rapidly changing consumer behavior.
Today, digital marketers need to rethink their digital marketing channels and ROI forecasts ( even if they adapt to their own homework and isolation strategies).
SEO, once considered a simple marketing channel, has become over the past ten years a rich and abundant source of commercial and consumer information.
SEO is actually leading the way!
SEO has become the most accurate representation of the “consumer voice” within organizations, offering digital marketers from businesses of all sizes the opportunity to improve their visibility and extend their digital footprint while generating Rich and valuable business data that the entire organization needs.
Research marketers are able to really help clients to resume or transform their businesses in a more digital economy, such as:
- People still need products and services.
- OMR reaches the consumer when he is in a state of need and whatever his state of mind.
- When there is a shortage, people turn to research.
- SEO is affordable and effective for return on investment.
- Optimized content helps protect, build and increase brand equity.
SEO is the voice of the consumer and provides essential information on consumer behavior and habits.
Research helps secure the future of the business and provides immediate, medium and long-term gains.
With over 53% of website traffic coming from organic search, it’s time for organizations to leverage SEO in multiple ways.
Many companies have ended paid search due to business disruption related to Coronavirus and now need to reassess how the paid strategy works in synergy with SEO.
In fact, the conditions generated by COVID-19 present a great opportunity for proactive marketers wanting to double SEO, as consumers are looking for interactive and engaging content.
Brands have unlimited potential right now to entertain, help, educate and inform.