To choose a digital and AI agency in Tunisia, first assess its references on projects comparable to yours, the stability of its team, its real command of artificial intelligence (projects in production, not just demos), its working methods and its ability to support you after launch. Price matters, but a poorly delivered project always costs more than a good partner.
The 10 criteria
1. Verifiable references. Ask for projects similar to yours in size and complexity, and if possible a client contact.
2. AI projects in production. Many agencies claim AI. Ask which systems are actually used by clients, and with what results.
3. A stable team. The share of permanent engineers and their seniority show whether knowledge of your project will stay in the team.
4. Several areas of expertise under one roof. Design, web and mobile development, data, AI, QA: fewer intermediaries means less information lost.
5. A clear method. Scoping, sprints, regular demos, acceptance testing: the agency should describe exactly how it works.
6. Software quality. Automated tests, code reviews, documentation: ask how quality is controlled.
7. Security. Access management, data protection, backups, compliance with the regulations of your sector.
8. Transparency. Team composition, time tracking, visibility on progress and access to code.
9. Support after launch. Maintenance, evolutions, monitoring, SEO: a website or application lives on after launch.
10. Understanding of your business. A good agency asks about your goals before talking technology.
Warning signs
- A quote delivered without scoping or questions.
- Unrealistic delivery promises.
- No verifiable references.
- Refusal to give you access to code or environments.
Preparing your consultation
Write a one or two-page brief: context, goals, users, main features, constraints, indicative budget and deadline. You will receive more comparable and more precise proposals.
Why STEPS
Since 2012, STEPS has designed, built and evolved digital platforms and AI solutions for companies in every sector, across Africa, the Middle East and Europe. Our permanent team brings together design, web and mobile development, data, AI and QA. Our references include Afreximbank, for which STEPS is the integrator of the pan-African payment platform PAPSS. Explore our case studies or book a scoping session.
Frequently asked questions
Check its references on comparable projects, team stability, working methods, quality and security policy, and its ability to support the project after launch.
Ask for examples of AI systems used in production by clients, with results, rather than demos.
Context, goals, users, main features, constraints, an indicative budget and the target deadline.
No. The cost of a poorly delivered project, to redo or hard to maintain, almost always exceeds the initial price difference.