Category "Data"

How your Organization Must Adapt to Data

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Data Analytics is the better tool for business intelligence. Indeed, data is arguably the most valuable asset of any company. Ranging from the first steps of planning to production, data is an omnipresent component in the company files. Moreover, In any type of industry, data has a remakable added value that no employee can ignore it. To be a leading figure in the market, managers should focus on data analytics in order to extract the right business insights. As a matter of fact, grasping data to increase sales and build customer loyalty is a primordial element for every marketing strategy.

1/ Use Data Analytics for better Business Intelligence Reports: 

Marketing specialists should no longer satisfy themselves with classical tools to sketch their communication strategies. In addition, they approach data to meet their busiess objectives. To fulfill this objective, marketers should resort to the expertise of data miners. Thanks to the new data mining tools, data scientists are able to orchestrate insightful reports about various marketing operations.

2/ Opt for Data Mining to Catch up with the Market Evolution:

New web and mobile applications, along with the ongoing shifting industry dynamics convey one persistent message: Your data is always changing and evolving. So, to be in line with the market shifts and digitization, your company should adapt to data mining techniques.

Your company should be up-to-date with the upcoming changes of the market. Analysing your data will give you scientific means to prepare your next marketing campaign. Furthermore, your marketers will be equipped with the right tools to conquer the market. You will be more grounded to encounter your clients in the best attire. You should know that being proactive with your data and infrastructure assessments can save you a lot of time, waste and resources in the future.

3/ Data Sciene Has much to Offer for your Business:

Relying on the expertise of analysts to grasp data is quintessential to catch up with the tendencies of the market. If not, you wind up with bottlenecks, which create inefficiencies, delays and even work outages. Why losing money on issues that can be prevented with the right use of data mining. Invest in a data strategy, so you will be able to increase profits and manage time in the most effective way. Not to put yourself in this critical solution, give free vent to our data analysts to analyze your data: steps.tn

DATE: Sep 13, 2018
AUTHOR: StepsTeam

Why your E-commerce Project Needs a Mobile Application?

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Have you ever encountred the word “mobile commerce” and wondered what is it? Mobile applications, along with e-commerce are becoming quite populer. Indeed, classic marketing is merging to digital plateformes and morphing into mobile commerce. Moreover, this new type of mobile applications is quite recommended in the market and starts to shape the trends of sales. You may wonder why? Here is a list of 10 benefits of adopting this new method to boost your e-commerce project and reach the maximum of online users.

1/ A Source of Earnings:

Mobile applications are unboubtedly a new and additional source of your income. Hooked on their smartphones, potential customers, along with your loyal followers, can easily reach you. The potential prospects are tempted to discover your brand and buy from your products. They can also search through social platforms to read and investigate about your services. So, be there to guide your clients towars a polished version of your mobile app !

2/ A Way to Strengthen your Business:

Let’s say you are the owner of a clothing store, you are quite happy with the level of your income. But, of course, you are unlikely to be against increasing the profitability of your business. To expand your business, you should enlarge your target audience by offering an alternative mobile version of your e-commerce project. By adjusting to the needs of your clients who prefer mobile applications, you are more likely to attract new types of customers who are prone to use their mobile phones for purchasing goods.

3/ Mobility:

As a matter of fact, mobile applications designed for e-commerce operations allow you to run your work smoothly, without a necessity to be office-bound. All your business files are at your fingertips. Even your customers are available to provide you with their feedback and assist you to improve the quality of your products. As an entrepreneur, you should seize every opportunity to grow your work. You should leave your office and chase every fleeting opportunity. Regardless of the place you are in, mobile applications are your best ally to satisfy the needs of your clients at any time.

4/ A Means to Go with the Updates:

To succeed, you need to be updated and to move with the times. By investing in e-commerce mobile applications, you are going with the flow and providing your “in” clients with trendy tools to follow you. In addition, Ordinary stores have become old-fashioned. They are not enough in order to be among the market leaders. The mobile e-commerce era has come.

5/ Tete a Tete with the Consumer:

Due to constraints of time and business obligations, the owner of a store rarely manages to get in touch and exchange with their customers on daily basis. Mobile applications came to reduce this issue. These devices pave the way to a friendly and professional communication between business owners and their clients. Furthermore, this statement leads us to the next factor, namely …

6/ Customer Loyalty:

Having a healthy interaction and a fruitful communication with your customers via mobile applications is a great asset to guarantee their trust and loyalty in a fierce market. Be it in the classical market or the digital platforms, you need to resort  to innovatory methods. To improve this point, you may also provide your e-commerce mobile with an online chat and constantly rely on customer feedback.

7/ A Handy Reminder: 

Your mobile application can also be an excellent tool to remind your customers about your brand, your new promotional offers and any useful tips. Use a push notification system to keep your customers updated.

8/ Fewer Costs: 

Seeing their various advantages, mobile applications can save much cost and bring remarkable profits. Once developed, mobile applications are an amazing tool to bring more prospects to your business with the minimum of costs.

To conclude, enumerating these eight benefits of implementing e-commerce mobile applications into your business plan, you are seriously thinking of turning your eyes into this new technology. Our experienced engineers are mobilized to develop for your user-friendly mobile applications to grow your e-commerce project. For more details, get in touch with our skilled mobile developers by visiting our website steps.tn 

DATE: Sep 12, 2018
AUTHOR: StepsTeam

Data Analytics and Artificial Intelligence are Changing the Face of Business

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Data Analytics and Artificial Intelligence are Changing the Face of Business. As a matter of fact, business innovation is a constant process. It enables firms in various industries to come up with more efficient services and products. In fact, business developers work hard in order to improve products. Data science assess the quality of services proposed. Few years ago, the gathering and analysis of this type of information was expensive. Thus, our data analysts came in the way to alter this truth. You may ask why !

1/ What Do Data Scientists Do?

Indeed, companies have instant access to massive amounts of data. Of course, data scientists are able to grasp big data in record times. Once analyzed, this process prepares the ground for precise calculated marketing operations.  The ensuing arrival of smartphones allowed businesses to improve productivity so broadly. We may wonder how data analytics and artificial intelligence are enermously changing the face of industries. First, we will start by its digitization of the workflow.

2/ The Digitization and Automation of Tasks:

Data science is allowing the digitization and automation of several tasks. Moreover, many variables are being measured in a short amount of time. Thus, these indexes can optimized easily. In addition, computer process automation and artificial intelligence are finding niche applications across many industries. Artificial intelligence is no longer a trendy topic to concoct scripts for science fiction movies. This technique is altering the work of companies. To conquer the market, you shouldn’t ignore the growing impact of AI. In addition to the digitization of tasks, data analytics can also assist you to save time.

3/ Better Management of Time and Costs:

Thanks to these new technologies and processes, automation increases a firm’s capacity to produce in faster intervals of time. Data mining lowers the average costs of production every year after they’re implemented. Similarly, data science, coupled with the magics of artificial intelligence and machine learning, are effective methods to grow your profits. To explain, data science can detect human error and spot data anomalies in real time. These functionalities can ensure a better flow of productivity within companies.

4/ The Personalization of Services:

This new opportunity provided by data analytics allows a deeper understanding of customers. Relying on this new technology, companies can develop personalized products that adjust to the tastes and preferences of the clients. The implementation of data analytics algorithms can lead you to precise public sentiment analyses. Also, this type of research proves to be efficient to grasp the preferences of clients and predict the next market trends. The results will be used in creating brand loyalty and corporate image marketing campaigns.

5/ Competitive Edge in the Market:

Following this array of advantages offered by data analyctis and artificial intelligence, companies should turn their eyes to these processes invading the market. Countless business solutions and web and mobile applications are being created. Companies in various industries have begun to realize the benefits of integrating big data and its analysis into their business processes.

Not to miss any of these revolutionizing techniques and better understand their impact on growing your profits, get in touch with our experienced data analysts on: steps.tn

DATE: Sep 10, 2018
AUTHOR: StepsTeam

The 4 Emerging Trends of Data Mining

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Data mining assists business companies to gather information from a number of sources. So, we shall take a look at some important emerging trends of data mining. Indeed, this will ensue the cleansing of raw data. Other algorithms and techniques come into play to extract the right business insights. These reports contribute to the increasing of sales and customers loyalty. Thanks to data mining, marketers can predict market trends and anticipate well-grounded marketing campaigns. In addition, every client should be treated as a unique piece of art who has different buying choices. Just like your products,  every consumer has stories to tell. In fact, they are looking for original experiences, while searching for your services online.

Data science processes assists marketers and entrepreneurs to engage in a variety of business tools. This fact will help entrepreneurs to catch up with the novelties of the market. All along this article, we will be enumerating the fields in which data mining is bringing much value.

1/A New Protagonist in Multimedia:

We see a significant growing of social networks. Visual data is getting more and more ungraspable. Think about marvellous videos on Youtube. In addition, users watch roughly 500 million hours of video on this famous online platform. Also, this content is shared in enormous rate in very short intervals of time. Following the latest statistics, 92% of mobile video viewers share their own personal productions with others. Consequently, data mining emerges as an adequate process to delve into this content. It is quite helpful to to assess the behaviours of customers and prepare the next marketing step to appeal to the maximum of users.

2/ Mobile Data Mining:

When we study the IT archives for the last decade, we are faced with this statement: we should pay more attention to mobile marketing. We need to stop solely focusing on promoting business websites. Mobile data mining is the new policy to implement in companies not to miss any business opportunity.

3/Location-Based Data Mining:

A lot of data stored in different locations. Here, we are faced with a quite complex business case to solve. For security issues, companies may choose to store information at different locations. Thanks to location-based data mining, analysts can track the necessary data in the right spot. Regardless of the location, data miners resort to the adequate techniques to mine information. For marketers who are looking for data insights, data mining is their ally to extract data from sources based on location. Now, let’s have a hint on artificial intelligence.

Artificial intelligence is the new trendy term that is marking 2018. AI produces remarkable amounts of data. Data mining, thus, will be used to dive into this goldmine. We shall establish resourceful information to orient new business trends. We can use AI to gather and process data. In fact, 47% of digitally mature companies have defined their artificial intelligence strategy. Others, more enthusiastic about this new trend, feel that AI is the biggest marketing trend.

4/ Time to Invest in Data Science:

Data analytics positions itself as the new game changer of business. Insights issued of data mining are regularly used by business analysts and marketers. Thus, 2018 is not going to be any different. Trust the professionalism of our data analysts. Reach us via steps.

DATE: Sep 7, 2018
AUTHOR: StepsTeam

Data Mining Can Save the Environment

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Data Mining can save the environment. In fact, data mining have provided several breakthroughs in fields such as health informatics and environmental systems. In addition, massive amounts of data about environmental changes are difficult to grasp and constantly changing. Consequently, data mining is the new magical technique used by analysts to mine massive amounts of information about environmental variables.

1/ What is Data Mining ?

The analysis of environmental data requires advanced and sophisticated modeling techniques to extract the proper relevant knowledge contained. Thus, STEPS aims to become a meeting point of scientists and researchers interested in approaching scientific changes and to promoting the interaction between the environmental sciences community and the data mining community and related fields. This scientific exchange will be pave the way to a better management of natural ressources. We marry the art of data science to the saving of Mother Earth.

2/ Is Data Science the Best Alernative to Save the Environment ?

To make a long story shortour experts data analysts helps you to extract precious amounts of information out of the existing data. Saving time and costs, data mining is a highly-acclaimed technique to precipitate the rescue of the environment in regard to persisting phenomena such as draught and pollution. So ,trust our data analysts and start your journey towards a better environment. Contact us  and visit our website steps.tn

DATE: Sep 6, 2018
AUTHOR: StepsTeam

The Benefits of Data Mining

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Data mining have several benefits. As a matter of factData mining is analyzing data in order to elaborate business insights. This process used in different companies to grasp massive amounts of data to detect common patterns. This technology is emerging as the new rocking strategy in terms of data management. Throughout numerous workshops, business leaders are investing in this technique to boost their work and guarantee new opportunities. Regardless of the industry, data mining helps organizations to extract precious information. This fact enhances the writing of valuable business plans, in line with future trends.

1/ In What Fields Do We Need Data Mining ?

In finance and banking, data mining can be used to establish risk models for loans and mortgages. Thanks to the analysis of the data of your customers, you can be able to assess their loyalty and detect potential fraudulent behavior. In addition to the financial sector, marketing specialists can also resort to this IT technique.

2/ Data Science Is an Excellent Tool for Traders:

This process will assist you to reconsider customer satisfaction and orchestrate targeted advertising campaigns. Throughout data-driven documents, you are more susceptible to have a wider glimpse on the activities and preferences of your clients. Delving on their purchasing history, you will also help predict what may be their next move in the market. These actions can be provided by an accurate use of data mining. Adjusting the new methods provided by artificial intelligence is also important to come up with ideas for valuable new product lines.

When organizations mine their data properly, they can gain greater visibility into customer attitude. Top data mining solutions enable organizations to learn from every customer interaction, gain behavior and prepare their next marketing step more quickly.

Want to start your first adventure with data mining techniques, we take you via notre site web steps.tn

DATE: Sep 4, 2018
AUTHOR: StepsTeam

What is Machine Learning?

Artificial Intelligence, Data, , ,

Typing what is machine learning into a Google search parades a box of forums. In fact, the purpose of this post is to give the definition of machine learning. To reach this objective, we read the works of machine learning researchers. Ensuing our investigation, machine learning is applying artificial intelligence to systems. Thus, this process will provide them with the ability to automatically learn. Indeed, this procedure focuses on developing computer algorithms. These latters can access data in order to use it to learn for themselves.

1/ Why Do We Need Machine Learning ?

You don’t dare ask this question ! In fact, machine learning has a number of advantages.  First, it allows a variety of technological devices to recognize and analyze patterns. These patterns are repititive in a range of industries. Thanks to machine learning, we are winning much time and costs by lending these tasks to computers. We keep human intelligence for more complex equations. Due to this mechanism, these programmed tasks can be executed autonomously by software. In an age characterized by massive data, human expertise is prone to error. Overwhelmed with unstructured bulks of information, you should give a call to data analyts expert to crunch your data. We collect, clean and analyze your data to get you the right business insights. But how do machine learning and data analytics interact together ?

2/ The Great Combination of Machine Learning and Data Science:

Relying on artificial intelligence to assist data analytics is quite important. As our human capacities are limited, machine learning will help to detect common errors. It is an useful asset for companies to detect anomalies going unnoticed throughout production phase. In addition, an amalgam of human management and machine learning is an excellent tool to grasp data scientifically. Thus, machine learning and data science should be soon integrated in your work processes to be in line with the market trends. You don’t want to be just a good marketer. You want to be the best on the market. So, what are you waiting for to discover the magic of data analytics ?

3/ Save Time and Money:

Technically speaking, machine learning is a remarkable process to save costs and time. Once implemented in a company, this process will send alerts to the system. When a critical problem occurs within the working process, data science algorithms detects the anomality and instantly signals any suspicious activity. Following these alerts, the technical team will be mobilized to resolve the signaled anomalies before complaints flood in. Thus, we will be having a concrete cost-cutting policy. Thanks to the combination of artificial intelligence and data science, companies will be able to win time and time.

4/ Gain a Competitive Edge:

In today’s fierce market, business leaders are inclined to deploy efforts to grasp the huge amounts of data generated every second. Relying on data analytics algorithms will put you ahead of competitors. As data analytics can spare you much time and efforts, you can now choose one of packages and start now your marvellous journey in data science. Success can only be guaranteed to companies that seize every opportunity to grow. Steps is your next phase for you to succeed.

DATE: Aug 31, 2018
AUTHOR: StepsTeam

Data Analytics is a Must in Today’s Business!

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Data Analytics is a must in business today. In fact, Remarkable industries are increasingly relying on data analytics. This will help them to get better business insights. Thus, marketers can anticipate clients’ needs. We were all amazed by the success stories of data analysis based business such as Uber and Amazon. These giants of the market have tried to transform themselves into insight-driven organizations. Aware of the impact of data analytics on growing sales, many leading corporations are relying on data analysts to meet their business expectations.

1/ How can data analytics be useful for your own company?

As a definition, data science allows managers to convert unstructured data into a comprehensive format for various customers. In fact, the converted details can be employed to cleanse, convert, or model data. This process will pave the way to a a better decision-making within the company.  Data analytics is quite useful for newly emerging companies or startups. At Steps, we love taking care of our clients’ data.  In addition, this technique assists business leaders to digitize their work. We alter the already existing business model for a more productive one.

2/ Data Analytics is a Business Model for more Productivity:

In fact, you need to implement data analytics in your company for a number of reasons. Want to catch up with the ever evolving business tendencies ? Data analytics is your crucial weapon to be in line with the upcoming changes. It is worth noting that data science focuses on new value propositions with an experimental edge. Thus, your company will have a competitor advantage over other stakeholders. No one can deny this truth: business is becoming more and more data dependent. Following this phase, the significance of data analytics as a prime decision-making technology will further increase. How can data analytics help you grow your traffic ?

3/ Data Science Can Help you Grow Profits:

Regardless of the industry, data mining can help you to detect fraudulant activities. Grasping huge amounts of customer data will give you an overview of your most loyal customers. It can also give you a glimpse of suspicious behaviours. By implementing data analytics algorithms, you can guarantee a better work flow. Consequently, you cannot overlook the paramount added value of data analytics on your business. Its impact is quite obvious in the banking sector and the health industry. Let us tell you more about our data intelligence project.

4/ Data Analytics Impacts the Water Industry:

At steps, we adjusted mainly  to the water utility providers. In fact, our data miners use data analytics processes to provide notifications about water loss. They coordinate with technical teams to prevent water leakages and signal any suspicious consumption of hydraulic resources. We collaborate with more than 167 clients scattered all over the world. Thanks to our data intelligence services, we work hard to adapt data science to the increasing demand on water supply. Our solutions are meant to save water sources and better manage natural resources.

Don’t want to miss any of the growing advantages of data science ? Get yourself a clearer vision of this new scientific method by visiting our website: steps.tn.

DATE: Aug 29, 2018
AUTHOR: StepsTeam

Data Mining is the New Key Challenge of Companies!

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Data Mining is the new key challenge of companies.  Certainly, you have been hearing this term frequently lately. However, are you sure about the definition of data mining ? Let’s grasp together this new acclaimed technique used to interpret information in companies. We use data mining to extract relevant information out of raw material. First, data miners resort to Spark to cluster data. Then, data scientists arrange data clouds in  order to produce insightful business intelligence reports. But what are the main steps of data science ?

1/ The Phases of Data Analytics:

In the first place, data miners collect the necessary information. Then, they clean it to have optimized material to work on it. Prior to the modelling phase, data analysts will have to analyze structured clusters of information usinga variety of algorithms. The last steps is the visualization of the results. But you may wonder why do we need data science in business. We will give you some of the advantages of applying this method to your business.

2/ The Advantages of Incorporating Data Mining in your Work:

In fact, data science is used to extract out of unstructured data the necessary pieces of information needed to establish relevant business decisions. Thus, the implementation of data analytics is often recommended in business circles for its remarkable benefits. The primary goal of data mining is to predict future behaviour. This includes predicting frauds and determining future trends. Thanks to data science techniques, we can even looking for areas that might be in high demand. Data mining provides entrepreneurs with relevant information to assess what is working in the market. Thus, they will definetly avoid wrong marketing steps and opt for a well grounded business plan. This will lead us to our the most persistent advantage:

3/ The Impact of Data Science on Growing Sales:

The data miners of Steps will assist companies to make the most of the data they have access to. In addition, they can provide a forecast that details changes in your market. In an ever evolving world, following the trends and researching the future of the market is an asset for improving one’s business. Moreover, we need insights to guarantee an in-depth analysis of the target market. This has been said will help you to avoid costly mistakes. The overall goal of customized data intelligence solutions is to help you make the right decisions for your business. As you move forward in your path, you need to calculate every step in your workflow. How can we help you with that?

4/ To Learn more about Data Analysis:

Steps’ data analysts can assist you to filter your data. We will go through collectiong, cleaning, analzing and finally modelling your business information. Thats to say,  you get exactly what is important for your business. You become a pioneer in the market. Having access to valuable information helps you make the right decisions as you move forward to satisfy your clients. In short, data mining provides your business with a unique opportunity for growth and evolution. For more details, discover our competitive offers on steps.tn.


DATE: Aug 28, 2018
AUTHOR: StepsTeam

You Need to Think Twice about Data Strategy!

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You need to think twice about Data Strategy as the world is evolving fast. In fact, data mining becomes a key factor to competitive advantage. In other terms, if a company wants to stay on top of its competitors, it should work on its perception of data. Business leaders can leverage insightful business information out of data science. Thus, competitive companies are aware of the peristent need to apply data analytics. It helps them to to sketch a specific persona of clients. This fact will help us to elaborate the best marketing campaign.

1/ Data is revolutionizing companies across most sectors:

You want effective tools to dea with your Custom Relation Management? We provide you with data intelligence services that allow you to better understand your clients. As an entrepreneur, you should focus more on the effective use of data rather than gathering it randomly. Every piece of information should stand out as an asset for your project. Steps engineers master the art of taking care of your business. Fisrt, they cleanse it to make out of it actionable information. Then, they assist you in your next decision-making process. But what do we need to reach this objective?

2/ Your Next Priority is a Data Strategy:

Steps’ data miners will orchestrate for you methods to extract the best out of your precious business data. As a matter of fact, having a clear data strategy is absolutely vital. You need to calculate your steps to ensure success for your business on the long run. A data strategy will include several phases. First, we will gather the necessary information,segment it and analyze with Spark. Following this crucial phase, you will have at hand the precious business reports that will guide you through the next marketing plan.  Of the same, how data can help you get there. So, to avoid drowning in data, employing analytical skills is essential to fill in a structured data strategy. But how do we opreate ?

3/ Data must address a specific business need !

Once analyzed, data should help the organization reach its strategic goals. Thanks to this phase, data will generate real value. Steps’ analysts will take your business to the next level. Furthermore, data scientists will assist you to answer your business questions. Thanks to data analytics, your clients are now your new partners for better quality of services. To guarantee better work performances, you need to define the key challenges of your business plan. Then, our data miners will collect and analyze the data that will help you address your persistent work issues.

4/ Conclusion:

In business, data is power. Data science is providing information we couldn’t have dreamt of just a few years ago. So why overlooking the numerous advantages offered by data mining ? Steps’ data analysis department is committed to make your business much more productive. Using the newest technologies, we adjust data science to the needs of your business. In addition, with the massive growth in Big Data, the importance of data across every aspect of business will only increase.

In fact, those companies that consider data as a strategic asset and relentlessly develop robust data and analytics strategies are the ones that will succeed. Be one of them. Reach us now via steps.


DATE: Aug 27, 2018
AUTHOR: StepsTeam