So much knowledge ….So little time
How to transform your retail with RFM Analysis!
21 March 2023RFM analysis is a big talking point in the retail industry nowadays. It is quickly becoming one of the best ways you can use customer data. So what is it? RFM basically stands for Recency, Frequency, and Monetary Value. All...
Why are CMS platforms crucial for your E-Commerce?
17 August 2022Have you been trying to build an incredible website for your E-Commerce business? If you’re in the E-Commerce industry, then you’ve probably heard the term CMS being used frequently. But what exactly are they, and how are they supposed to...
How IT Outsourcing will save you time and money today!
6 April 2022Ever feel like the local developers aren’t skilled enough for your needs? Nowadays, even when you find skilled talent, they usually cost so much that it’s not even worth considering. This is even more exaggerated in the IT world. The...
Is Digital Transformation Dead in 2022?
29 March 2022Digital Transformation is a topic that’s been discussed for years. Especially so during the COVID-19 pandemic. However, many experts are saying that the concept is dead. Is it really too late to Digitally Transform your company, or will it never...
The magical tool of the 12 Brand Archetypes!
15 March 2022Do you feel like your company sometimes lacks personality? Does it lack character? Do you not know what tone you should communicate to your customers with? Customers need your brand to make them feel a certain way, and there’s one...
RFM analysis for customer segmentation
19 January 2022RFM analysis saves you when you are drowning in an ocean of unorganized data. That’s the conclusion if you have just received a report showing your customer’s data, and you want to make good use of that data to succeed...
Artificial intelligence, Deep Learning Machine Learning: What’s the Key Differences
24 November 2021Have you ever been caught in the confusion of differentiating artificial intelligence (AI), machine learning (ML), and deep learning (DL)? Well, since we usually use the three terminologies interchangeably, most people confound between them. To best understand how these topics...
How can digital transformation & covid-19 be interlinked?
23 November 2021Is COVID-19 really accelerating the digital transformation of many businesses? It’s no wonder that COVID-19 is the hot topic of the news and social media platforms. It has completely changed our daily routine and how we do business. However, the impact of...
What are the four types of analytics to improve decision-making?
23 November 2021Data is one of the most valuable assets a business can have, as it has a tremendous impact on its long-term success. And When done effectively, it results in a better understanding of a business’s past performance. And better decisions...