Mobile commerce, also called m-commerce or mcommerce, designates any monetary transaction completed using a mobile device. This new concept is emerging as the new trend of commerce during the last years. Mobile commerce testifies to the growing advancement of ecommerce. This online trade enables people to buy and sell different types of goods or services from anywhere, simply using a mobile device.
Advantages of using mobile commerce
According to eMarketer, a market research company that provides insights and trends related to digital marketing and commerce, global ecommerce sales has reached $2.290 trillion in 2017. This figure exceeds by far the $1.179 trillion sales forecast in 2014 by Goldman Sachs, a leading global investment banking. Firms which invested in mobile commerce could largely see their benefits increasingly rising. But, what are the other advantages of using mobile commerce?
1/ A better overall experience for customers:
Broadly speaking, ecommerce has altered the shopping experience for clients. Thanks to ecommerce, customers are provided with a wider range of goods with more flexible and competitive prices. They have all of these privileges without stepping away from their computers. With the rise of mobile commerce, customers still have these benefits, but now they can also have it on their smartphones.
In addition to mobile websites, some prominent retailers such IKEA and Sephora use augmented reality apps to complement their mobile commerce business. Once you get on their mobile app, you delve into an almost-real world where you get to experience their products. Another facility provided by mobile apps are chatbots and messenger devices to make it easier for businesses to interact with their customers. In addition to presenting the customers a better experience, mobile commerce offers an omni-channel opportunity to reach for more goods and services.
2/ An omni-channel experience:
Stores who want to be on top of the competition should pursue an omni-channel strategy. A successful business should sell both online and offline. Despite having a desktop website, highly competitive stores can work also on establishing effective and beautifully-designed mobile websites. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term. To be an omni-channel business is being where your clients are. As an investor, you should also propose a variety of payment options for your customers.
3/ Variety of payment options:
With new mobile payment solutions emerging, it is now possible to offer customers a truly diverse range of payment options. Paying for your favourite item became much easier. To guarantee your purchasing experience, you just need to submit your banking ID and get your good sent home. This doesn’t mean we’ve moved beyond “cash or card,” but mobile commerce has given up mobile wallets, which make one-click checkouts possible in more than one store.At STEPS, we assist you to launch the mobile version of your website to reach your customers wherever they are. Contact us on:steps.tn