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Posts Tagged "user friendly"

6 Steps for a Successful Mobile App Launch

Mobile Development, web development, , , , ,

In this article, we are happy to give you 6 steps for a successful mobile app launch ! Launching your new product is a critical phase for you. It can help you to have significant profits or make you unfortunately lose time and money. Thus, we will help you with 6 tips to guarantee an excellent mobile app launch. A good quality mobile app will help you maximize user retention and bring daily traffic. So, you need to first look at your audience.

1/ Who is your Audience?

Before getting into the technical part of your mobile app development phase, you need to grasp your audience. You should spend time on market research to guarantee the success of your mobile app. Don’t get into this fatal mistake. Avoid blindly launching your mobile app without knowing your audience. Try to grasp what users hate about the already existing apps in the market. By this, you can assess the weak points of these apps and attempt at solving the users’ problems. Ask yourself these questions:

  • Who is your app built for?
  • What are the problems your app is going to solve ?
  • What’s the added value of  your app to users ?

Now we will move to the next step which is your positioning in the market.

2/ Define your Positioning in the Market:

We live in a digital era. We are always hooked on our smartphones. In fact, we have more than 2.2 million apps in the App Store alone. Thus, what will your mobile app add to users? Offer something unique and quite helpful for users. Be there to make their lives easier and to respond to one of their lingering desires. Be a problem solver ! Provide them with a unique value proposition. Consequently, clients will be tempted to download your app. Don’t just deliver a new product. Give people a unique experience to live with your new mobile app! Through your mobile app launch, what do you want to achieve?

3/ What are your Objectives Behind Launching your Mobile App?

Be precise about what you want to give to users with your mobile app. Have practical objectives. Write down your goals and have your eyes on active install rates, along with a standard number of views. This will lead you to get a high rating score. We have said it before, and we will repeat it here ! If you grant customers a great user experience, they will be tempted to download your mobile app and give it high ratings. Aren’t we getting closer to the launching phase !

4/ Prepare Launch Activities:

Have you ever thought about your marketing plan ? You need to calculate all your steps before marketing your new app. You should execute all tasks in a timely manner. Take care of your social media channels. They will be your best ally to reach users. Sketch a timeline that revolves around events targeting the launching your mobile app. Consequently, clients will be ready to discover your new mobile app. Craft a persuasive pitch, the floor is yours !

Use a product duration site which will host your target market. This type of sites are made to promote new products and apps. Provide a catchy and technical description of your app. Make problems appear seamless. Now, it the launching time !

5/ Launch Your Mobile App !

Our mobile developers team is dedicated to make the last verification of your mobile app. It is in here to impress and “waw” users. We refer to an excellent quality app with record loading pages rate. Otherwise, clients will be easily disinterested and will leave it for another one. To avoid this unfortunate situation, our IT specialists are committed to make the best app out of your ideas. Don’t forget the post launch !

 6/ Post Launch Follow-Up:

Opt for a Tunisian web and development company and leave for us the follow up of your app. Apps are iterative. Consequently, you should always update its algorithms to improve user experience and meet the clients’ expectations. When people are deciding to download an app or not, one of the first things they look at is the app’s ratings. For this reason, keep up with follow up to guarantee high ratings for users. Steps, a Tunisian web and mobile development company, will be your business partner to build a lucrative, responsive and user-friendly app.


DATE: Apr 29, 2019
AUTHOR: StepsTeam

iOS vs Android : What Platform best Suits your Mobile App?

Mobile Development, web development, , , , , ,

You want to know what platform (iOS and Android) suits your mobile app? You have set your business plan. Now, you think that developing an app is the next revolutionizing step for your brand. However, some thoughts still trigger your mind. How do you decide which platform is right for your product? There is one obvious question for this question. In fact, iOS and Android own 97 percent of the global mobile market share. Thus, this fact makes them the most eligible platforms that you need to consider for mobile app development. Steps helps you to choose the right approach to build and launch your mobile app. Now, we will be comparing both iOS and Android platforms in terms of audience, revenues, timeline, and budget. Consequently, you will a better vision of what to choose for your business. We will start with your audience.

1/ Think about your Audience:

Your audience is there just waiting for you to launch your mobile app. However, you need to address them using the right channel and the best platform. First, you need to define what end goal your app aims to achieve. Whether an Android or iOS platform, it should align your business model. Although Android has the greatest global market share and gets more app downloads than iOS, you shouldn’t ignore iPhone fans. In fact, iOS users reveal higher engagement rates. They spend more time on their apps, and they purchase more in-apps. So, now let’s compare the number of downloads for each app store.

This comparison highly testifies to the huge gap between the number of apps downloads in Google Play and App store. This fact shouldn’t fool you about your audience. If you are targeting low-income employees and a bigger share on the global market, you should opt for an Android app. However, think about iOS mobile development to attract users with higher income and education. All depends on the business model of your mobile app. Your mobile app will bring you revenue and profits. So, take your time to set your goals.

2/ What about your Mobile App Revenue ?

Seeing the status of users who use it, iOS apps will obviously make you more money. Despite its few downloads and users, the App Store generates more revenues than Google Play Store. Although the Google Play Store witnessed an increase of 27.3 percent in consumer spend year-over-year, iOS platform is by far the most lucrative one.

If you want to make much money out of your mobile app, iOS apps are your first option. However, you will get much more users through Android mobile app development. Regardless of the platform you will choose, Steps developers will rely on their app development skills to craft you “must-have” app. To make the right decision, put in mind your project timeline.

3/ Check your Project Timeline :

Comparing between iOS and Android platforms? Developing for Android generally takes more time. In fact, developers need longer release cycles and device fragmentation. Due to its popularity, Android has much more screen sizes and OS version running. Thus, IT specialists should adjust the coding to your app. Although iOS mobile development was standardized for many years, the introduction of iPhone X series and UI constraints are making it more difficult for developers to develop it.

When you think about App stores, what thoughts come first to mind? The App store is known for its strict regulations and good quality products. Although the development phase may take less time than Android apps, it isn’t sure that they will approve easily of your product. After knowing  about the importance of your project timeline, we will move to another crucial element which is definitely your budget !

4/ Don’t Overlook the Constraints of Budget :

The budget reveals a lot about the scope and complexity of projects. When we compare iOS and Android platforms, nothing indicates that one is more expensive than the other. As we have already said before, all depends on what you aim by building your new mobile app. If you want to cover numerous devices, developers will spend much time and resources. However, if you want an equal number of devices on both platforms, the cost of building apps will not vary much. Now, you have all the ingredients at hand and I guess you will be able to make your decision !

5/  Make your Decision :

Looking into different elements, you are able to know what will best work for your business. If you target higher income users, and monetized apps, go for iOS mobile development first. However, if you look for a global larger market, Android apps will be your best allies. Regardless of your decision, our developers are ready to build your new trendy mobile app.


DATE: Apr 24, 2019
AUTHOR: StepsTeam

Unveil the Difference between Mobile Friendly and Mobile Optimized Web Apps!

Mobile Development, SEO, web development, , , ,

You certainly have heard of mobile friendly and mobile optimized web app. However, do you really know the difference between these two terms? Following the mobile revolution, many businesses have set one priority: making their websites mobile ready. Added to this, many web developers have started to adopt a responsive design to grant users an enjoyable mobile trip. In fact, you should have a website which displays with a high resolution through a variety of formats. Steps’ developers work hard to ensure this objective and grant their clients with the best user experience. But first, let’s grasp the meaning of these newly coined words.

1/ What’s a Mobile Friendly Website ?

mobile friendly web app

Mobile friendly refers to a site that displays accurately between your desktop/laptop computer and a mobile device such as phones and tablets. Thus, we will need a minimum of scrolling and image sizing. Regardless of the device you are using, our mobile developers make sure that your app functions in the right way. In fact, the percentage of mobile users is increasing in such a terrific pace.Consequently, you need to have a mobile friendly app to guarantee that users come back to it.Our skilled web designers adopt small image sizes to allow for fast loading over mobile connections.

 

When we talk about mobile friendly websites, we take into consideration a number of features such as:

  • Text-based pages
  • Slideshows
  • Image sizes
  • Buttons

Now, let’s figure out what differs mobile friendly websites from mobile optimized website.

2/ Any Idea about Mobile Optimized Website ?

mobile optimized app

We will talk about mobile optimized sites which are way more complex websites. Web developers will ensure that the site will reformat itself for a list of handheld or tablet devices. The coding of the site will allow it to adjust itself to any device. It is no longer a matter of image sizing or functional buttons. In fact, many users are hooked on their smartphones looking for new products. When they encounter websites which are not mobile optimized, users get annoyed.They won’t be tempted to get back to your site. Unfortunately, this will give us a negative bounce rate.

To avoid this embarrassing situation, your website should be optimized in terms of coding and web design to grant a great user experience for clients. In fact, our developers will build a website that allows the user to easily navigate and engage from the small screens of their handheld devices. This fact will help them to reach their buying decision faster. The first features to look for:

  • Less touch points in a minimal design
  • Less typing unless necessary information

The third term to look for is the commonly used “responsive design”. Let’s grasp it together:

3/ What’s your Definition of Responsive Design?

The web design is witnessing a remarkable revolution. The old notions are toppled to pave the way to new forms and optimized templates. We are merging towards a user-focused web design. The client should feel like a king or a queen once he lands on your web page.  This is will be the case if you opt for a responsive design. We will develop for you a site that is utterly flexible regardless of the device used. Forget about the browser of the device used, the website adjusts itself to the size of the screen. Thus, the site is reformatted and optimized to ensure a great flexibility for users. Although it has higher development costs, a responsive design is a necessary element to attract users a make sure they come back to your site.

Our mobile development team is committed to craft for you a catchy responsive design to reach the maximum of users.


DATE: Apr 23, 2019
AUTHOR: StepsTeam

Adopt a Responsive Design for a Better SEO!

Mobile Development, SEO, , , , , ,

Don’t forget to have a responsive design to improve your SEO. At Steps, we highly value giving users a great user experience. Here, we will provide you with some shortcuts to increase your web app SEO and grant clients an enjoyable digital trip. The first thing to consider is excellent web responsiveness. But what do we mean by responsive web app? We aim at crafting sites with an optimal viewing experience for users. This process requires a minimum of resizing, panning, and scrolling. Let’s look now at other features that will certainly increase your SEO techniques for 2019. First, we will grasp the mobile first indexing.

1/ Check the Mobile First Indexing:

Following the mobile revolution, Google has started to index web apps based on their mobile versions of web pages. Since March 2018, Google has insisted on the process of migrating sites to mobile-first index. Thus, when the migration of the site is performed, Google will take into consideration the mobile version. Consequently, you should build a user-friendly web app highly optimized in terms of mobile development. At steps, we build Android and iOS mobile apps that satisfy your business needs. With this in mind, you can no longer overlook developing a great mobile app that will delight both users and Google. This will lead us to the next SEO trend in 2019 !

2/ Keep in Mind the Page Speed:

One of the most persistent features that Google penalizes is page speed. Thus, our web developers will be glad to integrate an optimized web template to grant clients a magnificent user experience. This will automatically increase your SEO chances ! Just like desktop web pages, mobile page speed should also be fast to have a good ranking in the mobile sphere. Whether web or mobile development, we are here to build the best apps for your business. But have you thought of your brand ?

3/ The Reputation of your Brand is Primary in your SEO Strategy:

brand SEO strategy

Google gets a better picture of your authority in a particular field. You need to fill your web app with optimized content. Think about getting expertise in one discipline and adjust your keywords to serve your business purpose. Build trust and center on advertising to reach the maximum of users. Be a reference to people who are wandering through internet looking for specific services. It requires huge efforts to make your web app an attractive address for google crawlers to get. No worry!

 

Our SEO specialists, along with web and mobile developers, are committed to take care of your website to showcase the right products for the right clients. However, we shall give a note about GDPR as the new trending SEO technique.

4/ What’s GDPR?

GDPR is the General Data Protection Regulation. This technical term encompasses the protection of data in the European Union. This regulation stipulates that web apps owners should keep the security of the information of users. At steps, we highly value the privacy of our users’ information. Thus, we use secure platforms to guarantee the safety of data systems. We marry the art of data science to marketing to get an overview of clients. We use data analytics to grow profits in any business. So, don’t miss the new trends of SEO and rely on us to sketch an easy to use web and mobile app for you !


DATE: Apr 18, 2019
AUTHOR: StepsTeam

What Do We Offer as a Mobile Development Company in Tunisia ?

Mobile Development, , ,

Looking for a web and mobile development comapny in Tunisia ? We are here to help. In fact, Steps offers a range of services including web and mobile development, data mining analysis and SEO optimization. With more than 6 years of experience in mobile and web apps development, we made numerous clients happy. Using different programming languages, we are able to develop apps on distinct platforms. We grasp the needs of your business. Our mission is to devote our expertise to turn your ideas into efficient mobile apps. Following a series of brainstorming and testing, we ensure you that you will be amazed at the final version of your mobile app.

1/ We Love Mobile Development :

If content is the fuel of the web, then code and development are the engine that drives it. We are passionate about combining different programming languages and testing different versions of apps. Along with our testing team, we sketch different sprints to create effective mobile apps. Then, we choose the most appropriate version which aligns with the business needs of our clients. We want to deliver a seamless flow to a user’s experience. But you may think why your business needs a mobile app.

2/ Your Business Must Have a Mobile App:

Ranging from various industries, business owners are aware of the necessity of having a trendy mobile app to interact with users. Logged within a beautifully designed interface, clients will be eager to find your business updates. They can also provide you with their instant feedback.  In fact, the code work is the milestone that holds the web application together. All along the development process, our main focus is the user experience. To ensure this objective, we adopt UI/UX design to guarantee a great mobile journey to users.  Is it possible with Android app development ?

3 / Our Focus is  Android App Development :

In fact, we are problem solvers ! Confused and overwhelmed with startup ideas, our clients come to us to concretize their dreams. We are thrilled to turn your startup ideas into actionable user-friendly web and mobile apps. When visitors land on your web application, it is our priority to satisfy their needs. In other terms, forms should only appear when requested. Users should identify with what they find on their favourite mobile app. Whether they are using an Android phone or an iPhone, we know how to adjust your needs with the right mobile app.

4/  We also Do IOS App Development:

Along with our mobile developers, we build smart and fast loading android mobility solutions. Consequently, we are one of the finest iOS app development companies in Tunisia. Our creativity leads us to  develop, craft, and elaborate innovative mobile solutions. Thus, we can build our apps using iOS platforms such as iOS mobile development, iPhone development, and iPad development. But what about using crossed platforms using hybrid mobile app’s development ?

5/ Proud of Mastering Hybrid Mobile Apps Development :

The latest trend in app development for large enterprise solutions is hybrid mobile app development. This latter refers to a combination of a native app and a web app. This type of app development works across multiple platforms. This process uses HTML5, CSS and JavaScript to develop unparalleled cross channel mobile apps. Noticing the impact of this growing trend, we are committed to integrate your app using the most appropriate platform and programming language.

As a mobile development company in Tunisia, we do all kinds of customized mobile apps. Don’t hesitate much and contact us to launch your longed-for app !


DATE: Apr 15, 2019
AUTHOR: StepsTeam