Posts Tagged "native"

Boost Your Business with Mobile App Development

Mobile Development, , , , , , ,

Do you want to boost your business with mobile app development ? However, you don’t know how to do it. We are here to help you achieve this goal. Learn how to make mobile app development your new ally to run your business like a pro. Add value to smartphones and make a great asset to increase your profits, not just for calling and messaging.

boost-business-mobile-appThe world is getting more and more digitalized. Thus, people are more keen on using web apps to enjoy online services, instead of traditional techniques. Consequently, you need to grasp the new advantages of mobile development to attract more users.

Deep down, you may this that mobile app development is an extra investment that you should postpone to later phases.

In the following lines, we will show you that app development should be on your priority list. First, it will help you …

1/ Provide Value to Customers:

A mobile application is the perfect tool to grant a personalized experience to users. Within a blink of an eye, they can get access to the app and upload their opinions. When customers feel appreciated and valued, they will be tempted to follow your updates and recommend your goods. Your clients will thank you for building a trendy app for them. With our mobile app development department, we are the skilled team you are looking for to impress your clients. Building an app will also provide you with a competitive edge over stakeholders in the market. Having a mobile app can also help you to build a rewarding approach for loyal clients.

2/ Build a Loyalty System:

Your best asset is the loyalty of your clients. You need to valorize these precious people. What better than having a loyalty program embedded in your app? Actively using their apps to get to buy and discover goods online, you can reward the most engaging users. When they encounter such types of programs, users will be quite competitive and provide you with instant feedback to improve mobile app development. This competitive edge will also impact the user experience. Does this last point help to you to build a comprehensive view of your brand?

3/ Enhance your Brand with Mobile Apps:

Not everyone is keen on using desktops to follow their brands. On the contrary, people prefer the easiest shortcut to visualize and buy goods. Thus, they take their smartphones and rely on mobile apps to choose and make decisions. You need to build a comprehensive view of your brand to please buyers. In addiction to having a mobile optimized website, you need to build a user-friendly mobile app. Within a very competitive marketplace, give the chance to your clients to have a great user experience. With these ingredients on set, they won’t have a room to complain about your brand. In addition to this, you can also increase your profits with mobile apps !

4/ Increase Sales:

The customer satisfaction and sales bounds together – as the customer satisfaction will grow, sales will also follow. When your clients get access to a responsive and SEO optimized mobile app, they will be tempted to carry on their experience with your web app. Thus, we will have a low bounce rate, and this is for the benefit of your web pages. In fact, customer satisfaction goes hand in hand with customer demand. A happy client won’t hesitate to discover your new offers and promotions available on your mobile app.

Feeling tempted to start your mobile journey? Contact us now on steps !


DATE: Jul 2, 2019
AUTHOR: StepsTeam

What Are the Mobile Development Trends of 2019 ?

Mobile Development, , , ,

Do you have any idea about the mobile development trends f 2019 ? No worry ! As IT enthusiasts, we will be thrilled to share with you different stories about instant apps, mobile payment and more. These new trends will open various opportunities for entrepreneurs all over the world. Definitely, we will find old trends that still persist on the list. However, other new approaches are also marking mobile apps in 2019. Wanna be on the list of front-runners in 2019? Follow us and grasp the best trends you should use for your business. First, let’s start with:

1/ Augmented and Virtual Reality:

Go beyond the screen and make yourself immersed in the augmented reality. As youngsters, we spent hours enjoying gaming and getting into virtual worlds. We are witnessing the popularity of many mobile apps such as Snapchat and Facebook Messenger. These apps rely essentially on augmented and virtual reality. Both concepts increase user engagement significantly. People identify with what they are given. Thus, they will enjoy this new technology in mobile development. This will lead us to

2/ More Chatbots in 2019:

Chatbots have brought great value to businesses recently. They added a human aspect to the world of technologies. They provide a more personalized experience for customers. We can rely on chatbots to answer our frequently asked questions. Unlike customer assistants, chatbots are available 24/24 to ease our worries in minutes.  We can proudly say that virtual assistants are employees with immeasurable mobile performance. Following this point, you need mobile development techniques to implement chatbots. For this reason, we are committed to craft the best mobile apps for you. We will be even thrilled to build the newly applauded instant apps !

3/ What about Instant Apps ?

When we talk about instant apps, we will certainly refer to native apps. We can simply use native apps with downloading them. This fact gives individuals a better user experience. Regardless of the smartphone you are using, you can easily get access to instant apps. They are also user-friendly and showcase a responsive design. It goes without saying, the advantages of instant apps highly impact SEO techniques. In fact, instant apps are also a great means to ensure mobile payment… our next trending technology !

4/  Better Mobile Payment Options:

In few years, you won’t need your payment cards. As mobile technology is evolving in a really rapid pace, you will be able to use mobile payment models such as bitcoins ! The financial sector is witnessing heavy changes. It is welcoming mobile banking. At Steps, we like building financial apps to facilitate the financial transactions of our clients. Worried about the security of such delicate operations ? Our first priority is to guarantee the safety of your data. In fact, the popularity of m-wallets is rising. We are here to catch up with the new trends of the market. Our developers are passionate about crafting new mobile solutions for your financial operations. Now, we move to wearable apps !

5/ What are Wearable Apps ?

What time is it ? Someone asked you once and you were happy to show them your new glamorous watch ! Now, you will even be able to brag about your new wearable app. Now, you will be quite motivated to have your apps wherever you go in a blink of an eye. Whether it is your fitness routine or your heart rate app, you will just need to check your wearable app. The wearable will witness even more comprehensive improvement. This upcoming innovation goes hand in hand with the fast growing of 5G.

6/ Welcome the New 5G:

5G wireless connection is expected to spread around the globe in 2019. This new technology is coming fast to topple down the previous 4G. This fact will even in a great way mobile app development. As you can notice, the sphere of technology is really impressive. At Steps, we can’t be but motivated about what new trends can bring more to web and mobile development. Be up-to-date with new innovations and take your business to other levels with us !


DATE: Jun 25, 2019
AUTHOR: StepsTeam

6 Steps for a Successful Mobile App Launch

Mobile Development, web development, , , , ,

In this article, we are happy to give you 6 steps for a successful mobile app launch ! Launching your new product is a critical phase for you. It can help you to have significant profits or make you unfortunately lose time and money. Thus, we will help you with 6 tips to guarantee an excellent mobile app launch. A good quality mobile app will help you maximize user retention and bring daily traffic. So, you need to first look at your audience.

1/ Who is your Audience?

Before getting into the technical part of your mobile app development phase, you need to grasp your audience. You should spend time on market research to guarantee the success of your mobile app. Don’t get into this fatal mistake. Avoid blindly launching your mobile app without knowing your audience. Try to grasp what users hate about the already existing apps in the market. By this, you can assess the weak points of these apps and attempt at solving the users’ problems. Ask yourself these questions:

  • Who is your app built for?
  • What are the problems your app is going to solve ?
  • What’s the added value of  your app to users ?

Now we will move to the next step which is your positioning in the market.

2/ Define your Positioning in the Market:

We live in a digital era. We are always hooked on our smartphones. In fact, we have more than 2.2 million apps in the App Store alone. Thus, what will your mobile app add to users? Offer something unique and quite helpful for users. Be there to make their lives easier and to respond to one of their lingering desires. Be a problem solver ! Provide them with a unique value proposition. Consequently, clients will be tempted to download your app. Don’t just deliver a new product. Give people a unique experience to live with your new mobile app! Through your mobile app launch, what do you want to achieve?

3/ What are your Objectives Behind Launching your Mobile App?

Be precise about what you want to give to users with your mobile app. Have practical objectives. Write down your goals and have your eyes on active install rates, along with a standard number of views. This will lead you to get a high rating score. We have said it before, and we will repeat it here ! If you grant customers a great user experience, they will be tempted to download your mobile app and give it high ratings. Aren’t we getting closer to the launching phase !

4/ Prepare Launch Activities:

Have you ever thought about your marketing plan ? You need to calculate all your steps before marketing your new app. You should execute all tasks in a timely manner. Take care of your social media channels. They will be your best ally to reach users. Sketch a timeline that revolves around events targeting the launching your mobile app. Consequently, clients will be ready to discover your new mobile app. Craft a persuasive pitch, the floor is yours !

Use a product duration site which will host your target market. This type of sites are made to promote new products and apps. Provide a catchy and technical description of your app. Make problems appear seamless. Now, it the launching time !

5/ Launch Your Mobile App !

Our mobile developers team is dedicated to make the last verification of your mobile app. It is in here to impress and “waw” users. We refer to an excellent quality app with record loading pages rate. Otherwise, clients will be easily disinterested and will leave it for another one. To avoid this unfortunate situation, our IT specialists are committed to make the best app out of your ideas. Don’t forget the post launch !

 6/ Post Launch Follow-Up:

Opt for a Tunisian web and development company and leave for us the follow up of your app. Apps are iterative. Consequently, you should always update its algorithms to improve user experience and meet the clients’ expectations. When people are deciding to download an app or not, one of the first things they look at is the app’s ratings. For this reason, keep up with follow up to guarantee high ratings for users. Steps, a Tunisian web and mobile development company, will be your business partner to build a lucrative, responsive and user-friendly app.


DATE: Apr 29, 2019
AUTHOR: StepsTeam

Let’s Compare: Web vs. Native vs. Hybrid!

Mobile Development, web development, , , , ,

In this article, we will tackle the three different types of mobile app development : web vs. native vs.hybrid. In fact, you need to know what type of mobile app development match best the needs of your business. Choosing the right option is crucial to ensure the success of your mobile strategy. This piece of writing will explain the different approaches to mobile development. We will expose the advantages and inconvenient of every method. Thus, you can have a bigger picture of what process suits your next mobile app. First, let’s grasp the definition of a web app.

1/ How Do We Build a Web App ?

It is worth noting that web apps are hosted on web browsers. Just like native apps, users can use web apps on different devices such as desktops,  Android phones, iPhones and tablets. With native apps, you need to install the app on the home screen of the device. However, users rely on a web view to profit from web apps. Building a web app is piece of cake in terms of coding for developers. This fact will automatically impact their prices

Thus, web apps are usually considered inexpensive in terms of costs. But, these apps always require a web browser. Users won’t be satisfied with this last requirement. They can also be slow compared to other types of apps. As they may impact the working of other utilities in electronic devices, web apps can’t leverage device utilities. After assessing the pros and cons of web apps, let’s grasp the “native apps” !

2/ What about Native App Development ?

Native apps are par excellence the most expensive type of mobile apps. But you may wonder why ? Native apps are tailored apps that are built to solve specific business problems. In fact, native apps require specific platforms. These apps are written in the languages the platform accepts. Let’s say we use Swift and Objective-C for iOS apps. However, we will adopt Java or Kotlin are common for Android apps.

Compared to other apps, native apps are by far the fastest and the most responsive ones. They are distributed in distinct app stores such as Google play and iOS app store. These native apps don’t any internet connection. This reason makes them one of the most acclaimed app in the mobile development sphere. This type of apps provide clients with a great user experience. Since native apps can be the right choice for your business needs, our mobile developers will be happy to use their expertise to craft the best native app for you.

3/ Let’s Have a Look at Hybrid App Development:

As its name indicates, hybrid app development combines native and web app. This type of mobile development encompasses two methods of app development. First, web developers start with the back-end code. Then, they resort to a native shell which is downloadable. Thanks to this shell, our skilled IT specialists can load the code using a web view. Looking for a hybrid app, our mobile developers will be happy to put your thoughts into your reality and to build the best hybrid app for you.

In terms of costs, hybrid apps, just like web apps, are less expensive than native ones. This type of mobile development can work independently of web browsers. However, they are quite slower than native apps. We can also underline that hybrid apps cannot be customizable to individual platforms like native apps. Regardless of the app you will be choosing for your business, our mobile developers are here to help you select the best app to grow your profits.


DATE: Apr 23, 2019
AUTHOR: StepsTeam