fbpx

Posts Tagged "Customers"

8 Benefits of Having a Website for Your Business

Business, web development, , , ,

Today, having a company website is as crucial as having a shop, office or telephone number. In a fierce market, you should be present on various online platforms to target your potential customers and satisfy their needs. According to the latest statistics, 6 out of 10 customers expect brands to have content online about their products/services. In an age marked by digital revolution, prospects want to make research and compare between different items before buying. If you operate a business which hasn’t taken that step yet, we provide you with 8 reasons to do it as soon as possible.

1/Online Credibility:

As a business planner, you should always be able to reach your customers wherever they are. Online presence is mandatory to keep your prospects updated concerning your new products and services. Having a website means customers are always able to find you anytime. Nowadays, customers are smart. They tend to compare and evaluate before buying. Thus, your website is their portal to check your activity and suggest their needs. Even outside of business hours, your website continues to find and secure new customers. If you don’t embark on this online adventure, you may be losing your customers for other competitors. It is never too late to join the online community. Choose one of our packages and let us develop your practical website just for you!

2/Customer Interaction:

A website can also be an effective means to ensure communication between businesses leaders and customers. Including practical information on your site can help your clients to easily collaborate with you for new business opportunities. A website can also facilitate enquiries from potential prospects. It also helps to welcome feedback from loyal customers to improve the existing services and opt for better quality products. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way.

3/An Avant-gout of your Business:

A user-friendly website reflects a great image of your work. When they land on their page, your clients should find useful information to get to know your business. Living a positive experience on your site, clients will be convinced to discover more your work and dig deep in all areas of your business.

4/Cost Cutting:

In addition to indicating information, your website can be an effective means to sell goods and services. You can also post regularly promotional offers to seduce consumers. Using your website as a marketing method will spare you remarkable costs such as staff wages and several utilities. Having an internal website can save you a lot of time as everything you need is in one place and can be accessed at any time. In few words, your website will be your important business asset. Start now developing your new business site using one of our packages !

5/ Market Expansion:

Thanks to your professional website, you will be able to break through geographical barriers. Seeing the power of internet, you will be able to reach customers worldwide. Everyone who is looking for services/products in your field of expertise can stumble on your website. Thus, he/she is now a potential customer.

6/ Consumer Insights:

Your website will also give you indications on your customers’ buying behaviour. The site’s analytical tools are there to help you find your typical client. This online roadmap will assist you to improve your business and adapt your marketing techniques to the needs of your clients. Your site can be an innovative platform to start advertising for your products.

7/Advertising:

SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

8/ Growth Opportunity:

In addition to customers, your website can also attract potential investors to collaborate with you on your business projects. This will help boost your Customer Relationships Management in the long run. Anyone interested in your field of expertise will be referred to your site as a first encounter. It shows what your company is about, what it has achieved and what it can achieve in the future.

Looking for a new website? We’re happy to do it for you!


DATE: Oct 11, 2018
AUTHOR: StepsTeam

Why does Mobile Commerce Matter?

Business, , , ,

Mobile commerce, also called m-commerce or mcommerce, designates any monetary transaction completed using a mobile device. This new concept is emerging as the new trend of commerce during the last years.  Mobile commerce testifies to the growing advancement of ecommerce. This online trade enables people to buy and sell different types of goods or services from anywhere, simply using a mobile device.

Advantages of using mobile commerce

According to eMarketer, a market research company that provides insights and trends related to digital marketing and commerce, global ecommerce sales has reached $2.290 trillion in 2017. This figure exceeds by far the $1.179 trillion sales forecast in 2014 by Goldman Sachs, a leading global investment banking. Firms which invested in mobile commerce could largely see their benefits increasingly rising. But, what are the other advantages of using mobile commerce?

1/ A better overall experience for customers:

Broadly speaking, ecommerce has altered the shopping experience for clients.  Thanks to ecommerce, customers are provided with a wider range of goods with more flexible and competitive prices. They have all of these privileges without stepping away from their computers. With the rise of mobile commerce, customers still have these benefits, but now they can also have it on their smartphones.

In addition to mobile websites, some prominent retailers such IKEA and Sephora use augmented reality apps to complement their mobile commerce business.  Once you get on their mobile app, you delve into an almost-real world where you get to experience their products. Another facility provided by mobile apps are chatbots and messenger devices to make it easier for businesses to interact with their customers. In addition to presenting the customers a better experience, mobile commerce offers an omni-channel opportunity to reach for more goods and services.

2/ An omni-channel experience:  

Stores who want to be on top of the competition should pursue an omni-channel strategy. A successful business should sell both online and offline. Despite having a desktop website, highly competitive stores can work also on establishing effective and beautifully-designed mobile websites. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term. To be an omni-channel business is being where your clients are. As an investor, you should also propose a variety of payment options for your customers.

3/ Variety of payment options:

With new mobile payment solutions emerging, it is now possible to offer customers a truly diverse range of payment options. Paying for your favourite item became much easier. To guarantee your purchasing experience, you just need to submit your banking ID and get your good sent home. This doesn’t mean we’ve moved beyond “cash or card,” but mobile commerce has given up mobile wallets, which make one-click checkouts possible in more than one store.At STEPS, we assist you to launch the mobile version of your website to reach your customers wherever they are. Contact us on:steps.tn


DATE: Sep 26, 2018
AUTHOR: StepsTeam

Stay on Top of the Game with Big Data!

Data, , , ,

You need to stay on top of the game with Big Data, want your small business to have a bigger presence and compete more strongly with the big boys and girls in your market? One way to get there is to take advantage of the technology solutions available low cost. Big Data is your means to grasp the needs of your customers.  In fact, it helps you to benefit from the mega data available on the internet and to improve your service.

Haw can you stay on top of Big Data game’s ?

Big data has left its mark on every industry imaginable such as healthcare, advertising, marketing, retail, telecommunications and insurance. Thus, by analyzing the behaviours of your customers and tracking their purchase history, you are able to target prospects who might benefit from your products. Consequently, you can design and manufacture better products for your clients’ specific needs. In addition, Data science, more accurately the analysis of big data, assists you to make more precise business decisions. It provides you with high-quality information in a timely manner. It gives you insights on what works and what does not work in your business field. This new discipline, constantly evolving, is an effective way to apply scientific methods to monitor your business.

Stay ahead of the game and take advantage of big data

The amounts of information you can gather about your customers and the ways you can analyze this data to drive growth and innovation for your company is remarkable. Thus, it is high time you relied on data scientists to bring to the summit of the market. Stay ahead of the game and take advantage of big data now to drive sales and boost growth for your business. Stay tuned and discover our offers to adjust your business to data science.  So visit us on steps.tn  to know more about our big data services ‘s


DATE: Aug 20, 2018
AUTHOR: StepsTeam