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Posts Tagged "Customer"

Data Analytics is Driving Retail Culture

Artificial Intelligence, Business, Data, , , , ,

The retail industry witnesses a digital revolution. Physical sales are constantly dropping. In fact, people are turning to mobile apps to enjoy online services. Thus, you should turn your eyes to digital expansion to increase sales. By doing this, you will profit from the paramount impact of data analytics in terms of increasing sales.

1/ Satisfy a New Type of Well-Informed Customers:

Data science holds the keys to a brighter future for the retail culture. A new type of customers is taking place in the market. Average clients are disappearing. In fact, well-informed prospects are there waiting for you to amaze them with brilliant offers. It is worth noting that the new digital customers became quite demanding. They expect to find their favourite brands on aesthetically pleasant and functional web apps. Develop for them user friendly apps full of practical information. Make sure your clients find specific criteria like the speed of services and updated web pages. Otherwise, they will automatically turn to other online plateforms to shop online.

2/ Know the Needs of your Clients with Data Analytics:

Retailers should reconsider their digital transformation. They need to join the newly introduced mobile and online channels. Certainly, Data analytics will allow you to grasp the preferences of your customers. It gives you a 360 ° overview of consumers. It analyzes their comments and feedback. Data scientists can tell you what your clients most like and what they disdain.

As a retailer, you should consider seriously the analysis of your clients’ business data. Thanks to this process, data analysts can extract the right reports about the buying decisions of your clients. In addition to this, data mining helps you to segment your clients. Every customer shouldd be treated as a unique experience. Marketers should adress distinct groups.

3/ Predict their Buying Decisions:

Data analytics is your new ally to predict the next buying decision of your customers. As a result, the marketing department of your company will be thankful for your. In fact, steps helps you to devise data mining techniques to assess the sentiments of clients. With the assistance of data-driven decisions, you will be well more equipped to conquer the market. You will be able to grasp the curiosty and logic of clients. In one hand, you will anaticipate the needs of users. On the other hand, you will provoke the anger and envy of your business competitors. Organizing your steps will save you time and costs in your way to satisfy your clients.

4/ Invest in New Digital Channels:

Consumers research products online before moving to the actual step of buying it. They go through a variety of positive and negative comments. Then, they can sketch their final decision about a product. As a result, retailers should invest more on their business digital channels to provoke the curiosity of customers. All along the day, prospects are hooked on their electronical devices. Thus, businness owners should be available for their followers. They need to provide them with the necessary information wherever they are.

5/ Rely on Business Intelligence Reports:

To seduce clients, retailers should not overlook the magic of data analytics to spot the precise preferences of clients. Through the establishment of business intelligence reports, you will be more able to grasp what your clients need at first; no more random miscalculated costy marketing compaigns. Having updated data insights is an essential element in your commercial strategy.

6/ Get a Full Understanding of your Clients:

Regardless the use of crucial business insights, retails still rely unfortunately on archaic methods to evaluate what works best for consumers. These random insignts won’t provide a 360° degree understanding of the customer. For this reason, our data scientists elaborated an effective platform to analyse the appropriate data to generate the adequate reports for your business. Data analytics can also help to show retailers their full costs at a bigger level, right down to the day-by-day expenditure, meaning they can remove unnecessary spend where it is not being utilised and put it towards better uses in areas that provide the highest return of investment.

Conclusion:

To conclude, it is essential for retailers to have a customer-focused omnichannel business model. Customers are becoming more and more demanding.  They expect more than a retailer stating they have competitive prices. They expect retailers to deliver on these promises. To guarantee a magnificent user experience for your clients, contact us to analyse the necessary data for your next marketing strategy. Reach us on: steps.tn


DATE: Nov 1, 2018
AUTHOR: StepsTeam

Why does Mobile Commerce Matter?

Business, , , ,

Mobile commerce, also called m-commerce or mcommerce, designates any monetary transaction completed using a mobile device. This new concept is emerging as the new trend of commerce during the last years.  Mobile commerce testifies to the growing advancement of ecommerce. This online trade enables people to buy and sell different types of goods or services from anywhere, simply using a mobile device.

Advantages of using mobile commerce

According to eMarketer, a market research company that provides insights and trends related to digital marketing and commerce, global ecommerce sales has reached $2.290 trillion in 2017. This figure exceeds by far the $1.179 trillion sales forecast in 2014 by Goldman Sachs, a leading global investment banking. Firms which invested in mobile commerce could largely see their benefits increasingly rising. But, what are the other advantages of using mobile commerce?

1/ A better overall experience for customers:

Broadly speaking, ecommerce has altered the shopping experience for clients.  Thanks to ecommerce, customers are provided with a wider range of goods with more flexible and competitive prices. They have all of these privileges without stepping away from their computers. With the rise of mobile commerce, customers still have these benefits, but now they can also have it on their smartphones.

In addition to mobile websites, some prominent retailers such IKEA and Sephora use augmented reality apps to complement their mobile commerce business.  Once you get on their mobile app, you delve into an almost-real world where you get to experience their products. Another facility provided by mobile apps are chatbots and messenger devices to make it easier for businesses to interact with their customers. In addition to presenting the customers a better experience, mobile commerce offers an omni-channel opportunity to reach for more goods and services.

2/ An omni-channel experience:  

Stores who want to be on top of the competition should pursue an omni-channel strategy. A successful business should sell both online and offline. Despite having a desktop website, highly competitive stores can work also on establishing effective and beautifully-designed mobile websites. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term. To be an omni-channel business is being where your clients are. As an investor, you should also propose a variety of payment options for your customers.

3/ Variety of payment options:

With new mobile payment solutions emerging, it is now possible to offer customers a truly diverse range of payment options. Paying for your favourite item became much easier. To guarantee your purchasing experience, you just need to submit your banking ID and get your good sent home. This doesn’t mean we’ve moved beyond “cash or card,” but mobile commerce has given up mobile wallets, which make one-click checkouts possible in more than one store.At STEPS, we assist you to launch the mobile version of your website to reach your customers wherever they are. Contact us on:steps.tn


DATE: Sep 26, 2018
AUTHOR: StepsTeam