You want to know what platform (iOS and Android) suits your mobile app? You have set your business plan. Now, you think that developing an app is the next revolutionizing step for your brand. However, some thoughts still trigger your mind. How do you decide which platform is right for your product? There is one obvious question for this question. In fact, iOS and Android own 97 percent of the global mobile market share. Thus, this fact makes them the most eligible platforms that you need to consider for mobile app development. Steps helps you to choose the right approach to build and launch your mobile app. Now, we will be comparing both iOS and Android platforms in terms of audience, revenues, timeline, and budget. Consequently, you will a better vision of what to choose for your business. We will start with your audience.
1/ Think about your Audience:
Your audience is there just waiting for you to launch your mobile app. However, you need to address them using the right channel and the best platform. First, you need to define what end goal your app aims to achieve. Whether an Android or iOS platform, it should align your business model. Although Android has the greatest global market share and gets more app downloads than iOS, you shouldn’t ignore iPhone fans. In fact, iOS users reveal higher engagement rates. They spend more time on their apps, and they purchase more in-apps. So, now let’s compare the number of downloads for each app store.
This comparison highly testifies to the huge gap between the number of apps downloads in Google Play and App store. This fact shouldn’t fool you about your audience. If you are targeting low-income employees and a bigger share on the global market, you should opt for an Android app. However, think about iOS mobile development to attract users with higher income and education. All depends on the business model of your mobile app. Your mobile app will bring you revenue and profits. So, take your time to set your goals.
2/ What about your Mobile App Revenue ?
Seeing the status of users who use it, iOS apps will obviously make you more money. Despite its few downloads and users, the App Store generates more revenues than Google Play Store. Although the Google Play Store witnessed an increase of 27.3 percent in consumer spend year-over-year, iOS platform is by far the most lucrative one.
If you want to make much money out of your mobile app, iOS apps are your first option. However, you will get much more users through Android mobile app development. Regardless of the platform you will choose, Steps developers will rely on their app development skills to craft you “must-have” app. To make the right decision, put in mind your project timeline.
3/ Check your Project Timeline :
Comparing between iOS and Android platforms? Developing for Android generally takes more time. In fact, developers need longer release cycles and device fragmentation. Due to its popularity, Android has much more screen sizes and OS version running. Thus, IT specialists should adjust the coding to your app. Although iOS mobile development was standardized for many years, the introduction of iPhone X series and UI constraints are making it more difficult for developers to develop it.
When you think about App stores, what thoughts come first to mind? The App store is known for its strict regulations and good quality products. Although the development phase may take less time than Android apps, it isn’t sure that they will approve easily of your product. After knowing about the importance of your project timeline, we will move to another crucial element which is definitely your budget !
4/ Don’t Overlook the Constraints of Budget :
The budget reveals a lot about the scope and complexity of projects. When we compare iOS and Android platforms, nothing indicates that one is more expensive than the other. As we have already said before, all depends on what you aim by building your new mobile app. If you want to cover numerous devices, developers will spend much time and resources. However, if you want an equal number of devices on both platforms, the cost of building apps will not vary much. Now, you have all the ingredients at hand and I guess you will be able to make your decision !
5/ Make your Decision :
Looking into different elements, you are able to know what will best work for your business. If you target higher income users, and monetized apps, go for iOS mobile development first. However, if you look for a global larger market, Android apps will be your best allies. Regardless of your decision, our developers are ready to build your new trendy mobile app.