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Posts Tagged "Market"

6 Steps for a Successful Mobile App Launch

Mobile Development, web development, , , , ,

In this article, we are happy to give you 6 steps for a successful mobile app launch ! Launching your new product is a critical phase for you. It can help you to have significant profits or make you unfortunately lose time and money. Thus, we will help you with 6 tips to guarantee an excellent mobile app launch. A good quality mobile app will help you maximize user retention and bring daily traffic. So, you need to first look at your audience.

1/ Who is your Audience?

Before getting into the technical part of your mobile app development phase, you need to grasp your audience. You should spend time on market research to guarantee the success of your mobile app. Don’t get into this fatal mistake. Avoid blindly launching your mobile app without knowing your audience. Try to grasp what users hate about the already existing apps in the market. By this, you can assess the weak points of these apps and attempt at solving the users’ problems. Ask yourself these questions:

  • Who is your app built for?
  • What are the problems your app is going to solve ?
  • What’s the added value of  your app to users ?

Now we will move to the next step which is your positioning in the market.

2/ Define your Positioning in the Market:

We live in a digital era. We are always hooked on our smartphones. In fact, we have more than 2.2 million apps in the App Store alone. Thus, what will your mobile app add to users? Offer something unique and quite helpful for users. Be there to make their lives easier and to respond to one of their lingering desires. Be a problem solver ! Provide them with a unique value proposition. Consequently, clients will be tempted to download your app. Don’t just deliver a new product. Give people a unique experience to live with your new mobile app! Through your mobile app launch, what do you want to achieve?

3/ What are your Objectives Behind Launching your Mobile App?

Be precise about what you want to give to users with your mobile app. Have practical objectives. Write down your goals and have your eyes on active install rates, along with a standard number of views. This will lead you to get a high rating score. We have said it before, and we will repeat it here ! If you grant customers a great user experience, they will be tempted to download your mobile app and give it high ratings. Aren’t we getting closer to the launching phase !

4/ Prepare Launch Activities:

Have you ever thought about your marketing plan ? You need to calculate all your steps before marketing your new app. You should execute all tasks in a timely manner. Take care of your social media channels. They will be your best ally to reach users. Sketch a timeline that revolves around events targeting the launching your mobile app. Consequently, clients will be ready to discover your new mobile app. Craft a persuasive pitch, the floor is yours !

Use a product duration site which will host your target market. This type of sites are made to promote new products and apps. Provide a catchy and technical description of your app. Make problems appear seamless. Now, it the launching time !

5/ Launch Your Mobile App !

Our mobile developers team is dedicated to make the last verification of your mobile app. It is in here to impress and “waw” users. We refer to an excellent quality app with record loading pages rate. Otherwise, clients will be easily disinterested and will leave it for another one. To avoid this unfortunate situation, our IT specialists are committed to make the best app out of your ideas. Don’t forget the post launch !

 6/ Post Launch Follow-Up:

Opt for a Tunisian web and development company and leave for us the follow up of your app. Apps are iterative. Consequently, you should always update its algorithms to improve user experience and meet the clients’ expectations. When people are deciding to download an app or not, one of the first things they look at is the app’s ratings. For this reason, keep up with follow up to guarantee high ratings for users. Steps, a Tunisian web and mobile development company, will be your business partner to build a lucrative, responsive and user-friendly app.


DATE: Apr 29, 2019
AUTHOR: StepsTeam

Prioritize Mobile App Development !

Mobile Development, , ,

Mobile Development is a business priority. Want to be the must have mobile developer in any IT firm? We give you some tips in here. You should be constantly learning and developing your skills. Brilliant developers are frequently reading and getting information about the new trends of the industry. The burgeoning nature of the IT world draws a lot of people to it. Thus, you need to be an outstanding develop. Focus first on mobile development to reach the maximum of users.

1/ Why the Focus on Mobile Development ?

Developers should always be up-to-date with the novelties of their industry. They should be searching for that “hot” trend. This new technique is to be mastered to get more business opportunities. In fact, one of the most appealing trends is undoubtedly mobile development. The increasing use of smartphones contributes to the rising of mobile apps. Designed with pretty interfaces, users are happy to click on their phones and shop online.

2/ More Sales on Mobile Apps ?

The latest statistics conducted by BigCommerce, confirm that mobile commerce is witnessing more than 31 percent of total sales. Thus, we should take into consideration the incredible growth of e-commerce in our forthcoming marketing strategies. The rates of mobile conversion are also increasingly rising from one year to another. Developers were not indifferent to this growing market. They listened to the needs of their customers and started to depart from the clumsy and cheap-designed mobile apps. We see now aesthetically pleasant apps, with adjusted functionalities for a better User Experience.

3/ Whata Are User Friendly Apps ?

Developers become keener on adjusting to the demands of clients. They craft easy functionalities. Thus, anyone can understand the app. Other disciplines are also crucial to the comprehensive training of  a developer. Every phase of the mobile development is centered on the user. We talk here about  deep learning methods, augmented reality and artificial intelligence. In fact, there is already substantial evidence that app consumers enjoy these kinds of capabilities. Consumers are today well-informed. They are excited to use new mobile apps. They also express their feedback on social platforms. However,

4/ Does this Change Affect Web Development ?

Mobile development is a continuation to web development. Developers try to keep up with the market trends. However, we will still need practical web apps to get practical information. Famous brands have understod this equation. They provide users with a classical web app. In addition to this, they reach clients on their smartphones with bright mobile apss. Being able to personalize content is also becoming a top priority for m-commerce developers. The leading figueres of marketing knew how to distinguish themselves from others. They focus on original content and dynamic interfaces. They hire the best developers to produce the most eye appealing apps.

5/ Looking for Highly Skilled Developers ?

Last, you work hard to grow your business. You develop marketing plans and try endlessly to improve your products. However, a business without clients is just a hobby. So , you should be able to reach your clients via a fasciationg mobile app. Isn’t time to rely on our expertise ? Our mobile developers will be happy to craft for you the best mobile app !


DATE: Sep 24, 2018
AUTHOR: StepsTeam