Insights & News
A coffee, an article and plenty of ideas
Insights, analysis and lessons learned on web, AI and data, selected and written by our experts.
The magical tool of the 12 Brand Archetypes!
15 March 2022In short : The 12 brand archetypes are universal personality profiles (Innocent, Explorer, Sage, Hero, Outlaw, Magician, Everyman, Lover, Jester, Caregiver, Creator and Ruler) that help a brand define a consistent tone, set of values and story. Choosing one main...
RFM analysis for customer segmentation
19 January 2022In short : RFM analysis segments customers using three measures: Recency (how recently they bought), Frequency (how often they buy) and Monetary value (how much they spend). Each customer receives a score on each dimension, which reveals groups such as...
Artificial intelligence, Deep Learning Machine Learning: What’s the Key Differences
24 November 2021Have you ever been caught in the confusion of differentiating artificial intelligence (AI), machine learning (ML), and deep learning (DL)? Well, since we usually use the three terminologies interchangeably, most people confound between them. To best understand how these topics...
What are the four types of analytics to improve decision-making?
23 November 2021In short : There are four types of analytics. Descriptive analytics tells you what happened, diagnostic analytics explains why it happened, predictive analytics estimates what is likely to happen, and prescriptive analytics recommends what to do. Most companies master the...
Fashion industry and data: the new digital revolution
2 February 2021Over the last decade, the application of big data is at the heart of every industry. And it’s changing how businesses operate; including the fashion industry. In fact, technology is taking the fashion industry to the next level. And with...
Why Data Mining Is Important: Uses, Benefits and Trends
1 August 2019Data mining turns large volumes of raw data into patterns you can act on. Definition, techniques, benefits, use cases by industry and the trends shaping it with AI.
5 Psychology Tips for a Better User Experience
18 July 2019Nobody can deny the important effect of psychology on the user’s experience within a mobile app. Being aware of the principles of psychology will help every designer to create a more effective app using some adjustments and techniques. In this...
Unveil the Difference between Mobile Friendly and Mobile Optimized Web Apps!
23 April 2019In short : A mobile-friendly website simply works on a phone, while a responsive website automatically adapts its layout to every screen size. Since Google indexes the mobile version of sites first, responsive, mobile-first design is now the standard: it...
Let’s Compare: Web vs. Native vs. Hybrid!
23 April 2019In this article, we will tackle the three different types of mobile app development: web vs. native vs. hybrid. In fact, you need to know what type of mobile app development match best the needs of your business. Choosing the right option...