Insights & News
A coffee, an article and plenty of ideas
Insights, analysis and lessons learned on web, AI and data, selected and written by our experts.
5 Psychology Tips for a Better User Experience
18 July 2019Nobody can deny the important effect of psychology on the user’s experience within a mobile app. Being aware of the principles of psychology will help every designer to create a more effective app using some adjustments and techniques. In this...
Unveil the Difference between Mobile Friendly and Mobile Optimized Web Apps!
23 April 2019In short : A mobile-friendly website simply works on a phone, while a responsive website automatically adapts its layout to every screen size. Since Google indexes the mobile version of sites first, responsive, mobile-first design is now the standard: it...
Let’s Compare: Web vs. Native vs. Hybrid!
23 April 2019In this article, we will tackle the three different types of mobile app development: web vs. native vs. hybrid. In fact, you need to know what type of mobile app development match best the needs of your business. Choosing the right option...
Opt for a Tunisian Web and Mobile Development Company !
18 April 2019In short : Working with a Tunisian web and mobile development company gives you access to experienced, French and English speaking engineers in a time zone close to Europe, at competitive rates. The price of a website or app depends...
8 Tips for a Better Web App !
11 April 2019Have you ever thought of the web development mistakes you may be doing? You know that developing a trendy web app for your business is necessary today. You want an outstanding webiste to attract your potential prospects. So, you opt...
Data Analytics is Driving Retail Culture
1 November 2018The retail industry witnesses a digital revolution. Physical sales are constantly dropping. In fact, people are turning to mobile apps to enjoy online services. Thus, turn your eyes to digital expansion to increase sales. By doing this, you will profit...
Use the Power of Predictive Analytics for better Water Management
31 October 2018Invest in the Power of Predictive Analytics for better Water Management. Indeed, asking water utility companies to cut leakages remains always a delicate business case. Managing hydraulic resources still provokes much debate. In a world threatened by a severe water crisis, data...
Structured Vs. Unstructured Data
16 October 2018Do you know the difference between structured and unstructured data? In fact, IT development has brought about a revolution in the perception of data. As Joe Kaeser, CEO of Siemens states, “Data is the oil, some say the gold, of the 21st...
8 Benefits of Having a Website for Your Business
11 October 2018In short : A professional website gives your business credibility, makes you visible on Google and in AI assistants, generates qualified leads around the clock, supports customer service and gives you data about your audience. In 2026, a website is...