Insights & News
A coffee, an article and plenty of ideas
Insights, analysis and lessons learned on web, AI and data, selected and written by our experts.
RFM analysis for customer segmentation
19 January 2022RFM analysis saves you when you are drowning in an ocean of unorganized data. That’s the conclusion if you have just received a report showing your customer’s data, and you want to make good use of that data to succeed...
Artificial intelligence, Deep Learning Machine Learning: What’s the Key Differences
24 November 2021Have you ever been caught in the confusion of differentiating artificial intelligence (AI), machine learning (ML), and deep learning (DL)? Well, since we usually use the three terminologies interchangeably, most people confound between them. To best understand how these topics...
How can digital transformation & covid-19 be interlinked?
23 November 2021Is COVID-19 really accelerating the digital transformation of many businesses? It’s no wonder that COVID-19 is the hot topic of the news and social media platforms. It has completely changed our daily routine and how we do business. However, the impact of...
What are the four types of analytics to improve decision-making?
23 November 2021Data is one of the most valuable assets a business can have, as it has a tremendous impact on its long-term success. And When done effectively, it results in a better understanding of a business’s past performance. And better decisions...
Fashion industry and data: the new digital revolution
2 February 2021Over the last decade, the application of big data is at the heart of every industry. And it’s changing how businesses operate; including the fashion industry. In fact, technology is taking the fashion industry to the next level. And with...
How SEO is Leading the Way today !
28 May 2020Even before COVID-19, organizations struggled to keep up with rapidly changing consumer behavior. Today, digital marketers need to rethink their digital marketing channels and ROI forecasts. ( Even if they adapt to their own homework and isolation strategies). Once considered...
5G Network, Big Data, and AI keys to survive the economic crisis
19 May 2020South Korea will make AI, Big data, and 5G network the centrepieces of what it claims to be a SOLUTION to create jobs and increase growth after the disappearance of the new coronavirus pandemic. The government of South Korea has...
Discover the top SEO Trends of 2021 that you must know !
17 December 2019If you are an SEO specialist and interested in SEO Trends, this article might be benefic for your job. And if you’re not you should know these important tools! SEO or Search Engine Optimization is the fact of positioning a...
WHY DATA-MINING IS IMPORTANT
1 August 2019Although data-mining is a newcomer to the business field today, nobody can deny its importance in making businesses grow. In this article, we will provide our readers with a detailed definition of data mining. We will also talk about its...