Insights & News
A coffee, an article and plenty of ideas
Insights, analysis and lessons learned on web, AI and data, selected and written by our experts.
How to transform your retail with RFM Analysis!
21 March 2023RFM analysis is a big talking point in the retail industry nowadays. It is quickly becoming one of the best ways you can use customer data. So what is it? RFM basically stands for Recency, Frequency, and Monetary Value. All...
Why are CMS platforms crucial for your E-Commerce?
17 August 2022Have you been trying to build an incredible website for your E-Commerce business? If you’re in the E-Commerce industry, then you’ve probably heard the term CMS being used frequently. But what exactly are they, and how are they supposed to...
How IT Outsourcing will save you time and money today!
6 April 2022In short : IT outsourcing saves time and money by giving you immediate access to specialised skills without recruitment delays, turning fixed payroll costs into flexible costs and letting your team focus on its core business. It works best with...
The magical tool of the 12 Brand Archetypes!
15 March 2022In short : The 12 brand archetypes are universal personality profiles (Innocent, Explorer, Sage, Hero, Outlaw, Magician, Everyman, Lover, Jester, Caregiver, Creator and Ruler) that help a brand define a consistent tone, set of values and story. Choosing one main...
RFM analysis for customer segmentation
19 January 2022In short : RFM analysis segments customers using three measures: Recency (how recently they bought), Frequency (how often they buy) and Monetary value (how much they spend). Each customer receives a score on each dimension, which reveals groups such as...
Artificial intelligence, Deep Learning Machine Learning: What’s the Key Differences
24 November 2021Have you ever been caught in the confusion of differentiating artificial intelligence (AI), machine learning (ML), and deep learning (DL)? Well, since we usually use the three terminologies interchangeably, most people confound between them. To best understand how these topics...
What are the four types of analytics to improve decision-making?
23 November 2021In short : There are four types of analytics. Descriptive analytics tells you what happened, diagnostic analytics explains why it happened, predictive analytics estimates what is likely to happen, and prescriptive analytics recommends what to do. Most companies master the...
Fashion industry and data: the new digital revolution
2 February 2021Over the last decade, the application of big data is at the heart of every industry. And it’s changing how businesses operate; including the fashion industry. In fact, technology is taking the fashion industry to the next level. And with...
Why Data Mining Is Important: Uses, Benefits and Trends
1 August 2019Data mining turns large volumes of raw data into patterns you can act on. Definition, techniques, benefits, use cases by industry and the trends shaping it with AI.