They serve different purposes: WIREFRAME:

• Low-fidelity, sketch-like layouts

• Focus: Structure, layout, information hierarchy

• Not interactive, usually black and white

• Used for: Early concept exploration, IA validation MOCKUP:

• High-fidelity, polished visual design

• Focus: Look and feel, branding, aesthetics

• Static images, no interactivity

• Used for: Design approval, style guides

PROTOTYPE:

• Interactive, clickable simulation

• Focus: User experience, flow, interactions

• Can be low or high fidelity

• Used for: User testing, stakeholder demos, developer handoff

We typically recommend starting with wireframes, then building interactive prototypes. Mockups come during the full design phase

Very interactive! Modern Figma prototypes can include: • Click/tap interactions

• Hover states

• Scroll behaviors (vertical, horizontal)

• Overlays and modals

• Page transitions and animations

• Smart animate (morph between states)

• Drag interactions

• Variables and conditions (basic logic)

• Component variants What Figma CAN’T do well:

• Real data manipulation

• Complex calculations

• Database interactions

• Form validation logic

• Real API calls For those, we create coded prototypes using React/HTML

Absolutely — that’s one of the main purposes.

Our Interactive Prototype and Full Prototype packages are specifically designed for user testing. Every prototype we deliver will:

• Work on desktop and mobile
• Include a shareable link for remote testing
• Feature realistic flows users can complete
• Support screen recording tools

With the Full Prototype + Testing package, we go further:

• Recruit test participants (or use yours)
• Conduct moderated testing sessions
• Analyze results and document findings
• Provide prioritized improvement recommendations

Yes, 100%. You receive:

• Full Figma file with edit access
• All assets (icons, images, etc.)
• The component library used
• Documentation of all interactions

You can continue iterating on the prototype, share it with your team, or hand it off to any designer or developer. No lock-in.

We can start with varying levels of input:

Minimum (we can work with this):

• A verbal description of the concept
• Rough sketches or notes
• A list of key features or flows

Helpful (speeds things up):

• Existing wireframes or designs
• Competitor examples you like
• Brand guidelines (if applicable)
• User research or personas

Ideal (fastest delivery):

• Detailed product requirements
• User stories or flows documented
• A design system or style guide
• Clear success criteria

Don’t have much? That’s fine — we often start with just a conversation and a napkin sketch. We’ll figure out the rest together.

Not directly, but it becomes an excellent spec for developers.

Figma prototypes can be exported with:

• CSS code snippets
• Asset exports
• Spacing and sizing specs
• Color and typography tokens

Our developers use prototypes as the “source of truth” for what to build. This dramatically reduces miscommunication and back-and-forth.

If you need a prototype that is code, we offer coded prototype services using React — these can sometimes be extended into the actual product.