Different goals, different outputs:

POC (Proof of Concept):

– Goal: Prove technical feasibility

– Question answered: “Can we build this?”

– Output: Working prototype, technical report

– Audience: Internal stakeholders, investors

– Timeline: 2-4 weeks

– When to use: Risky technology, uncertain architecture, stakeholder buy-in

MVP (Minimum Viable Product):

– Goal: Validate market demand

– Question answered: “Will people use/pay for this?”

– Output: Launchable product with core features

– Audience: Real users

– Timeline: 8-12 weeks

– When to use: Testing product-market fit, getting first customers

Simple rule: POC proves you CAN build it. MVP proves you SHOULD build it.

We use a rigorous prioritization process:

1.  List all desired features
2.  Score each feature on:
   •  User value (how much users need it)
   • Business value (revenue, differentiation)
   • Development effort (time/cost)
3. Calculate priority = (User Value + Business Value) / Effort
4. Include only features that:
   • Are essential to test core hypothesis
   • Differentiate from competitors
   • Can be built within budget/timeline

The goal is the MINIMUM set of features that lets you learn if users want your product. Everything else is post-MVP. We often cut 60-70% of initial feature requests. That’s normal and healthy.

Typical timelines:

– Simple MVP (landing page + core feature): 6-8 weeks

– Standard MVP (web app with 3-5 features): 10-12 weeks

– Complex MVP (mobile app or complex integrations): 12-16 weeks

We’ve done MVPs in as little as 4 weeks (simple products) and as long as 6 months (regulated industries with compliance requirements).

Factors that affect timeline:

– Number of core features

– Design complexity

– Third-party integrations

– Compliance requirements

– Your availability for feedback

Transparent pricing:

– POC / Validation: €15,000 – €25,000

– Simple MVP: €30,000 – €50,000

– Standard MVP: €50,000 – €80,000

– Complex MVP: €80,000 – €150,000

What affects cost:

– Scope and feature count

– Design complexity (custom vs. template-based)

– Platform (web only vs. web + mobile)

– Integrations (payment, APIs, etc.)

– Compliance requirements

We provide detailed fixed-price quotes so there are no surprises. If scope changes, we discuss before proceeding.

Absolutely—many of our clients are non-technical founders. We provide:

– Plain-language explanations (no jargon)

– Technology recommendations based on your needs

– Realistic timeline and budget expectations

– Guidance on hiring technical talent later

– Documentation so future developers can understand the code

Think of us as your technical co-founder during the MVP phase. We’ll translate your vision into a working product while educating you along the way.

Sometimes, for the right opportunities.

We consider equity arrangements when:

– The founding team is exceptional

– The market opportunity is significant

– The idea is genuinely innovative

– We can provide value beyond just development Typical structure:

– Reduced cash fee (50-70% discount)

– Small equity stake (1-5%)

– Ongoing advisory relationship

This is selective—we do 2-3 equity deals per year. If you’re interested, mention it when you contact us.

Several paths depending on your results:

IF MVP VALIDATES YOUR HYPOTHESIS:

– Phase 2 development (additional features)

– Scale infrastructure

– Hire your own team (we help with hiring)

– Ongoing support/maintenance agreement

IF MVP NEEDS ITERATION:

– Analyze user feedback and metrics

– Pivot strategy if needed

– Build V2 based on learnings

IF MVP DISPROVES YOUR HYPOTHESIS:

– Detailed analysis of what we learned

– Recommendations for pivot or shutdown

– You own all code and assets

We include 30 days of post-launch support in every MVP engagement.

Yes, 100%. Upon final payment, you own:

– All source code

– All design files (Figma, assets)

– All documentation

– All intellectual property

We don’t use proprietary frameworks that lock you in. Your code is written using standard, well-documented technologies so any developer can work on it.

We need your involvement at key points:

WEEKLY (30-60 minutes):

– Sprint review and demo

– Priority discussions

– Feedback on designs/features

AS NEEDED (varies):

– User testing recruitment

– Content and copy

– Business logic clarifications

We respect that founders are busy. We won’t chase you for decisions constantly, but your input at critical moments ensures we build what you actually need.

Yes, we can help with:

– Demo environment setup

– Technical slides for pitch deck

– Architecture diagrams

– Scalability roadmap

– Answering technical due diligence questions

Several of our MVP clients have successfully raised funding. We’re happy to provide references and technical support during fundraising.