Case Study — Trade Advocacy
PAFTRAC
Advocacy
Platform
Complete design and development of the digital platform for the Pan-African Private Sector Trade and Investment Committee, amplifying the voice of the African private sector on trade and investment policy across the continent.
11+
Page Templates
4
2
Languages
54
African Countries
Giving Africa’s private
sector a unified digital voice.
PAFTRAC — the Pan-African Private Sector Trade and Investment Committee — unites African leaders from the private sector and provides a unique advocacy platform bringing together the African private sector and African policymakers to support extra and intra-African trade, investment, and pan-African enterprise. Initiated by the African Union and with its Secretariat hosted by Afreximbank, PAFTRAC needed a bold, modern website to match its continental ambition. STEPS designed and developed the complete platform from the dynamic homepage with diagonal layouts and bold typography to specialized content templates for activities, publications, press releases, and member directories. The website serves as a hub for trade policy advocacy, CEO survey reports, and event documentation across all 54 African countries, with full multilingual support.
Content
Architecture
Homepage
Bold hero with diagonal layouts, survey CTA, mission statement, trade reports, and partner logos.
About Us
Three-pillar overview, leadership section, and organizational structure.
Activities Listing
Chronological activity feed with year filtering and read more CTAs.
Activity Detail — Photo
Article template with side banner, body text, social sharing, and photo gallery.
Activity Detail — Video
Same template adapted for video content with embedded player.
Publications — Reports
Chronological activity feed with year filtering and read more CTAs.
Publications — Press Release
Press release listing with article summaries and read more navigation.
Press Release Detail
Full article with hero banner, body text, and organizational context.
Members
Leadership hierarchy display with Chairperson and Vice-Chair grid.
Contact Us
Comprehensive contact form with multiple fields and reCAPTCHA.
Global Components
Consistent header, footer, and navigation across all pages.
Challenge
No Digital Presence for a Continental Voice
PAFTRAC had no dedicated website. As a Pan-African advocacy committee bridging the private sector and policymakers across 54 countries, they needed a platform that conveyed authority and urgency — showcasing activities, publishing CEO trade surveys,distributing press releases, and connecting African business leaders, all in a bold visual identity matching the committee’s continental ambition.
solution
Bold, Content-Rich Advocacy Hub
We built a striking platform with PAFTRAC’s bold red, blue, and amber identity — featuring diagonal layouts, specialized templates for activities (photo & video), publications (reports & press releases), a leadership hierarchy display, and a comprehensive contact system. The website now serves as the central hub for pan-African trade advocacy and private sector engagement.
WHAT WE
BUILD
01
Diagonal Hero System
02
Activity Templates
03
Publication Hub
04
Leadership Display
05
Contact System
06
Multilingual Structure
07
Brand Identity
08
Responsive Design
09
Partner Integration
From Brief to Launch
Understanding PAFTRAC's advocacy mission, stakeholder mapping, content inventory, and brand guidelines from the African Union and Afreximbank ecosystem.
11+ page templates with bold diagonal layouts, color-coded content types, and responsive wireframes optimized for African connectivity conditions.
WordPress + Elementor build with custom templates, multilingual plugin configuration, contact form integration, and publication management system.
Content migration, CEO Trade Report uploads, member profiles setup, and production deployment on Afreximbank infrastructure.
Selected
Pages
Homepage
Bold hero with diagonal layouts, survey CTA, mission statement, trade reports, and partner logos.
Publications — Reports
Chronological activity feed with year filtering and read more CTAs.
Publications — Press Release
Press release listing with article summaries and read more navigation.
Press Release Detail
Full article with hero banner, body text, and organizational context.
Contact Us
Comprehensive contact form with multiple fields and reCAPTCHA.
STEPS delivered a platform that truly captures the energy and ambition of PAFTRAC. The bold design commands attention, and the content
architecture makes it easy for stakeholders
across Africa to engage with our advocacy work and access our trade research.
PAFTRAC Secretariat
Building an advocacy platform?